Kraft wanted to give housewives all the tools they needed to make dinner taste good (aside from their cheese, of course). They put out a whole bunch of recipes to help families get the most out of Velveeta and keep everyone from getting tired of the same, boring old grilled cheese sandwiches. That's admirable enough, but some of the ideas were just downright bizarre.
If you were looking for something to serve at a party, you might have come across Kraft's suggestion for Hawaiian-inspired party foods, and you can make them right now! Just take half of a toasted bun, apply a generous layer of peanut butter, add a slice of pineapple, a slice of Velveeta, then leave in the oven enough to melt the cheese. Top with a marachino cherry, and you had the makings of a party platter that was sure to delight!
Velveeta was good for breakfast, too, and a Velveeta jelly omelet might have been the perfect way to start your day off right. Most of this recipe doesn't sound too bad, and it's basically a 4-egg omelet with Velveeta folded into the eggs. Where it starts to get a little sketchy is with Kraft's suggestion to top it with your favorite jelly (they recommend the tart kind) and some parsley, because why not? There's also offerings like the Velveeta strata, which was basically a casserole made from a bread layer, a Velveeta layer, another bread layer, then a slather of eggs and milk… also to be served with jelly. There were Velveeta pizzas, an olive macaroni and cheese casserole, and a Velveeta dish from the family gatherings of The Glamorous Housewife. That recipe came from memories of years of holiday dinners, and it was literally only pearl onions melted in Velveeta cheese, and according to her, it tastes exactly as good as it sounds.