Food - News

Burger King's Massive Refresh Includes Major Menu Changes
Burger King may not be at the top of the fast food chain, but it has managed to hold a respectable position when comparing chain dominance. The chain recently introduced a series of items — including five new burgers (two of which include its new plant-based Impossible Burger) and a line of Royal Crispy Chicken Sandwiches — but these moves are only the beginning.
BK recently shared that it has committed to a $400 million plan that involves smaller menus and new eats, including an expansion of the new Whopper and Royal Crispy Chicken flavors. Many of these changes aim to highlight the Whopper, especially since BK recently launched the Whopper Melts, as well as beef and plant-based versions of the Southwest Bacon Whopper.
The chain wants to upgrade its mobile app, reduce the use of paper coupons, and encourage customers to order online more often. BK also plans to remodel about 3,000 of its 7,000 stores with "technology, kitchen equipment, and building enhancements,” hoping the plan, known as "Reclaim the Flame," will appeal to younger customers and bring the chain back in the game.