Food - News
Chipotle Is Putting An End To A Viral $3 Burrito Hack
By DAI POOLE
In the age of social media, videos sharing restaurant hacks are plentiful across different platforms. While some brands might allow and even promote hacks, sometimes a hack can become disruptive to their business model, forcing the company to stop the loophole.
Chipotle’s $3 burrito hack originated from a viral TikTok video that showed a customer ordering one taco, requesting burrito ingredients as sides, and then building a burrito from these ingredients. Considering Chipotle dominates the fast-casual Mexican food market, it should be no surprise that fans were eager to take advantage of this new hack.
However, after a disruptive increase in demand, Chipotle's chief corporate affairs officer, Laurie Schalow, advised that their app would no longer allow users to order a single taco. As she put it, "the current social media trend is resulting in a poor experience for our food, our employees, and our customers waiting for orders."