Cold Stone Creamery Just Dropped A Controversial Flavor For Easter

Since 1988, Cold Stone Creamery has offered unique ice cream flavors for everyone, such as cake batter, peanut butter cookie dough, cotton candy, and black cherry. Now, the ice cream chain is introducing a nostalgic flavor for the Easter season, and it's quite a controversial one.

The new Peeps Flavored Ice Cream comes with a whipped topping, blue sugar sprinkles, and a Peeps marshmallow chick on top. This flavor, which is available nationwide until May 10, is available as a regular scoop, a shake, and a "Sweet Spring" creation.

Sara Schmillen, VP of marketing at Kahala Brands, Cold Stone's parent company, said this new flavor brings back “memories for the young at heart." Not everyone is on board, though, as shown in a poll where 62% of respondents said they like Peeps, while 38% hate them.