After 40 years in operation, Odwalla Orange juice got the ax from its parent company Coca-Cola in 2020 when it failed to generate enough sales. The company made more than $59 million in 1996, but an E. coli outbreak linked to the brand caused its decline.
This popular, nostalgic juice popped onto the beverage scene in 1994, in an attempt by Coca-Cola to compete with popular brands like Snapple. Although the juice giant was ousted in the United States in 2003 due to decreased sales, the beverage is still available in other countries like Canada and Australia.
In 1981, Coca-Cola Company released Five Alive, a concoction of orange, grapefruit, lemon, tangerine, and lime juices. It only lasted a decade before it was discontinued in the United States, although Amazon still has the product available online.
Famous for their commercials featuring comedian Richard Lewis, Boku became popular in the ‘90s, generating $14 million in profits between 1990 and 1993. However, the stiff competition from other brands such as Minute Maid led to the decline of the Boku brand.