Food - News

Here's What Happened To Luma Soda After Shark Tank
By JAMES LEWIS
Jim Otteson, the creator of Luma Soda, appeared in Season 10 of “Shark Tank” with a beverage that didn’t contain sugar, chemical additives, artificial colors, carbohydrates, or preservatives. He sold 12-packs of four flavors for just $19.99, and asked the Sharks for $500,000 for a 20% stake.
Otteson’s beverages aimed to shake up the soda industry, but his aspirations nosedived when he didn’t find any financial backing on the show. As of 2022, Luma Soda is out of business, its Facebook account has been inactive since September 2018, and the website is now defunct.
Without financial backing from the judges, Luma Soda failed to succeed in the cutthroat nonalcoholic beverage sector. In fact, Shark Tank Tales notes that “the beverage industry is one of the most competitive and toughest to break into,” with soda giants like Coca-Cola, Nestlé, and PepsiCo.