In 2019, Brice Baillie presented his company, Obvious Wines, to Shark Tank. Baillie believed buying wine should not be complicated, as stated in his company tagline "Because you shouldn't need a Ph.D. to drink wine," and shark Lori Greiner agreed.
However, the deal between Baillie and Greiner never went through, as the French native was able to get another investment. Nevertheless, Obvious Wines soared to new heights, with over $1.3 million in sales in 2020 and a 50% increase at the start of 2021.
Baillie's business has branched out to include six carefully sourced wines from sustainable, family-owned vineyards in California, Chile, and France. What makes Obvious Wines unique is the easily identifiable labels that distinguish the style of wine inside.