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M&M's New Color Is Stealing The Show With Its Own Theme Song
Earlier in September 2022, M&M's teased that "something new" was coming, something large enough that it would change just what was possible in the world of M&M's. It would seem that Mars is making a big stir over the addition of a new character, including a new theme song of all things.
The Purple M&M — the newest character since the Brown M&M in 2012 — is meant to stand for inclusivity. Jane Hwang, Global Vice President at Mars Wrigley, said, "There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self — our new character reminds us to celebrate what makes us unique.”
Purple's introduction seems to be set for high expectations, especially since she has her own theme song promoting her arrival. The song "I'm Just Gonna Be Me" was released on YouTube on September 28, with M&M's promising that every time the song is streamed or downloaded, $1 of up to $500,000 will be donated to the non-profit charity "Sing for Hope."