The Dunkin' Reward Program Is About To Go Through A Major Change

Food - News

Dunkin's current rewards program, known as DD Perks, allows customers to sign up through the Dunkin' website or app. You earn five points for every $1 spent at the coffee chain, you get a free beverage of your choice at the 200-point mark/$40 spent, and for every five Dunkin’ drinks ordered, you can get $0.15 off per gallon at Shell gas stations.

According to inside sources, the outdated name “DD Perks” will be replaced by “Dunkin’ Rewards,” as the chain has dropped the “Donuts” from its name. You will also now earn 10 points for every $1 spent, with a “Boosted Status” of 12 points per $1 spent after buying 12 drinks in a single month, and this status will last three months.

That might sound great, but Dunkin’ is also raising the points cost of their items. For example, that free coffee is going from 200 points to 500 points, which means by the new conversion, you’ll need to spend $50, instead of $40, for the same perk — that might seem like a step in the wrong direction, but they are now letting customers convert points to eight separate categories.

This includes donuts, teas, coffees, and breakfast sandwiches, among other Dunkin' menu categories, all of which have different point values. For example, a free donut is valued at 250 points, while a free breakfast sandwich costs 800 points, and it is important to note that these points currently have no expiration date.