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The Real Reason Whataburger's Signature Colors Are Orange And White

One thing that differentiates Whataburger from other burger joints is its big customized burgers. Aside from that, founder Harmon Dobson turned to his aviation hobby to find a way to make the burger joint even more recognizable.

In the 1950s, Dobson would fly a Whataburger banner over the skies of Corpus Christi and drop free-burger coupons. In 1961, he took it a step further, making the store recognizable from up in the skies.

Dobson built a massive A-frame building and colored it white and orange. The classic orange color is similar to International Orange, a standard shade used in the aerospace industry to call attention to objects like antennas, runways, and bridges.

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