The Reason People Think Breakfast Is The Most Important Meal Of The Day

We've all been told that breakfast is the most important meal of the day, but it hasn't always been such a talked-about meal. “Breakfast: A History” author Heather Arndt Anderson told the Huffington Post that breakfast was “morally and socially frowned upon” before the 1600s — so what changed?

"Breakfast is the most important meal of the day" is nothing more than a marketing slogan. The saying is widely attached to cereal genius Dr. John Harvey Kellogg and fellow 7th Day Adventist James Caleb Jackson, who worked together to promote breakfast cereal.

However, it was Lenna Cooper who first used the phrase in a 1917 article for Good Health magazine, which was published by a Michigan sanitarium directed by Kellogg. Regardless, the marketing slogan clearly paid off for the Kellogg’s brand, as they made $1.4 billion in 2019 from their cereals and convenience food.