LAS VEGAS, NEVADA - MARCH 30:  An exterior view shows a Taco Bell restaurant on March 30, 2020 in Las Vegas, Nevada. Taco Bell Corp. announced that on March 31, 2020, the company will give everyone in the country one free beef nacho cheese Doritos Locos Taco, no purchase necessary, to drive-thru customers at participating locations while supplies last as a way of thanking people who are helping their communities in the wake of the coronavirus pandemic. The company also announced it would relaunch its Round Up program, which gives customers the option to "round up" their order total to the nearest dollar, to raise funds for the No Kid Hungry campaign. The Taco Bell Foundation will also be donating $1 million dollars to the campaign.  (Photo by Ethan Miller/Getty Images)

Food - News

The Taco Bell Limited Menu Reddit Wishes Would Make A Comeback
Over the years, Taco Bell has frequently brought back fan favorites as a marketing trick — but this time, some Redditors are hoping its next returning item will be the classic Fourth Meal. Taco Bell introduced the concept of the "Fourth Meal," which is not so much a food item but basically Taco Bell's idea for a late-night menu, in 2006 as a way to market to late-night customers.
Taco Bell promoted its idea of "the meal between dinner and breakfast" with plenty of merchandise, commercials, and even an interactive website where visitors could explore a city at night, searching for Taco Bells. Now, 16 years after the "Fourth Meal" came and went, an apparent Taco Bell employee and user on r/TacoBell discovered a sleeve of "Fourth Meal" promotional cups stacked up in the basement of their workplace.
The discovery reignited a discussion on the long-discontinued idea of the late-night Taco Bell menu, with some users reflecting on the "good old days" when Taco Bell was open past 9 pm and encouraged late-night visitors. Taco Bell still has a "late-night menu," although it may not be as grand as what the "Fourth Meal" promised.