Food - News
The Unusual Food Rule Coming To Starbucks
By KATY CANADA
To increase food sales, Starbucks is trying to integrate more on-the-go food options for customers who might not have time to sit down to eat. While one can infer what some of those options may be (breakfast sandwiches, for example), the company abides by a specific rule when it comes to adding such menu items.
The chain is attempting to satisfy its drive-through customers’ food needs by focusing on innovating foods that can be eaten with one hand on its menu going forward. Chief Marketing Officer Brady Brewer said, “That's what we've called it — one-handed meals — because often they (customers) have a phone in the other hand or maybe a steering wheel.”
Brewer also noted that breakfast sandwich sales alone had grown by 19% yearly. The coffee chain’s menu might include options like salads, plant and egg-based products, and breakfast sandwiches you can eat on the go. Starbucks is on track to sell 300 million breakfast sandwiches and 100 million egg bites in the United States in 2022.