Food - News

TikTok Is Divided Over Crumbl Cookies' Everything Bagel Flavor
If you haven't heard of Crumbl Cookies, you could be missing out on the biggest dessert trend of 2022, depending on who you ask. Crumbl’s concept differs from that of most traditional bakeries in one major way: there are new flavors every week (except for the classic chocolate chip cookie, which always remains an option).
While many of the flavors receive a ton of love, during the first week of September 2022, TikTok users got torn between whether Crumbl's everything bagel cookie is delicious or disgusting. It all started when TikTok user @nicoleaxelrod posted a video of herself throwing the cookie in the garbage with a Wendy Williams clip as a voiceover, in which she says, "Girl, no."
Several fans agreed with her actions, commenting they were not fans of the savory cookie either. As one user wrote, "What were they thinking[?]," someone else said they were "so disappointed." However, plenty of people were quick to disagree, with one person saying, "If you like everything bagels and cookies, it slaps!" and another noting, "I loved this cookie.”
Others took shots at Crumbl's weekly flavors as a whole, with one person saying the said week's offerings were "sad" and another saying that the TikTok video represents their feelings on "all the flavors this week." Crumbl creates variety on purpose to draw customers in; plus, with four or five new flavors per week, it makes sense that some flavors might be bigger hits than others.