Food - News
What To Know About Crumbl Cookies
By TAYLOR HUANG AND CARLY TERZIGNI
It's All in the Family
Crumbl was founded by cousins Jason McGowan and Sawyer Hemsley in Utah back in 2017. Thanks to Jason’s love of technology and Sawyer’s affinity for branding, Crumbl has been a smash hit — but it took the duo many tries to find the perfect cookie recipe.
Explosive Growth
Now, the chain has more than 200 bakeries in 32 states nationwide, according to the company's website, making it "the fastest-growing cookie company in the nation." With its amazing recipes and genius social media marketing, Crumbl has many reasons to be popular.
Crumbl is Tech-Driven
Crumbl was able to amass its large social media following because of its founders' backgrounds in tech and marketing that let them keep up with trends. Furthermore, in physical stores, assets like iPads and personal ordering kiosks ensure that menus are constantly updated.
A Rotating Menu
The most well-known and controversial fact about Crumbl Cookies is that the menu changes every week with a new set of flavors. In late 2018, as the chain grew, so did its desire to try new flavors, but you can always find milk chocolate chip and chilled sugar cookies at all times.
The Pink Boxes
Crumbl Cookies come in pink to-go boxes that were designed to be easily recognizable in public and perfect for an Instagram post. According to the company's website, Sawyer designed the "first-of-its-kind" box with some Utah State University classmates during Crumbl’s early stages.