In its nearly 60-year run, Subway has gone through all kinds of changes and promotional campaigns. In 1977, the chain created a special name for its 6-inch subs, but it didn’t stick for too long.
Subway wanted to market their small sub with a whimsical name and came up with “The Snak.” However, it ended up confusing customers, who opted to ask for the length of the bread instead of just ordering "The Snak."
Subway’s smaller size sandwich is still known as the 6-inch today. Cutesy sub names don’t always fail though, as Wawa saw massive success with its "Shorti," the 6-inch version of their signature hoagie.