ORLANDO, FLORIDA - DECEMBER 29: General view of the Cheez-It mascot posing with the MVP belt during the fourth quarter of the game between the Clemson Tigers and the Iowa State Cyclones in the Cheez-It Bowl Game at Camping World Stadium on December 29, 2021 in Orlando, Florida. (Photo by Douglas P. DeFelice/Getty Images)

Food - News

Why The Name 'Cheez-It' Has Fallen Victim To The Mandela Effect
The Mandela effect is a phenomenon “when many different people incorrectly remember the same thing.” Over the years, several items have fallen prey to the Mandela effect — from Jif peanut butter to Oscar Mayer — and the latest victim is Cheez-It, the century-old baked cheese snack crackers.
As it turns out, the popular snack has always been called “Cheez-It” as a singular term, and never “Cheez-Its” or “Cheez-Itz,” like many people claim. Cheez-It lovers on social media are shocked, with Twitter one user stating, “Apparently it's just 'Cheez-It' and not 'Cheez-Itz' my life is a lie.”
While it can be harder to prove the truth with other Mandela effect victims, we can easily look back at some earlier photos of Cheez-It boxes to get the right answer. According to the company's website, Cheez-It first launched in 1921 with the logo that clearly reads, “Cheez-It.”