Hamburger Helper Once Released Trap Music And People Loved It

Helper, formerly known as Hamburger Helper, is a line of dried, packaged meal boxes introduced by General Mills in 1971 as an easy way for customers to prepare their already purchased meat, per Yahoo! Finance. The manufacturer's idea was to help make feeding a family of five more achievable, even with limited time and resources. After developing a successful one-pot formula — Betty Crocker released a similar iteration of dinner mixes in 1967, but they didn't perform well because the meat and noodles required separate pans for browning — Hamburger Helper found its market. 

Today, Helper is available in grocery stores nationwide in meal boxes for beef, chicken, and tuna, marketed toward families and singletons alike who want comfort food with half the effort. The brand's customers now know and love Helper for its time-saving recipes, supportive mascot, Lefty, and fire SoundCloud drops when the world needs them most. OK, with all due respect, people never expected that last bit, but boy did they love this surprise heat from Helper.

Millions listened to 'Watch The Stove'

It's never a bad idea for a food brand to get in on a funny April Fools' prank. On April Fools' Day of 2016, Helper fully committed to the bit with the release of its first trap album: "Watch The Stove." The no-holds-barred mixtape consisted of five tracks, complete with guest producers and features from multiple rappers, centered around sick beats and hot eats. Both the album's title and golden artwork were a nod to Jay-Z and Kanye West's 2011 album, "Watch the Throne," as Billboard points out. The work's breakout hit, "Feed The Streets," garnered over 10 million streams on SoundCloud and a little under half a million on YouTube

Helper also released two music videos to go along with the mixtape. "Crazy" and "In Love with the Glove" each have their own video, the first detailing rapper and producer Illwin's love of Helper and exactly how he might feel if someone were to take his expertly prepared meal from him. The second video serves a slice in the life of Lefty, club-hopping to producer itsdandy's iconic trap beat with soothing vocals. The album as a whole earned an overwhelmingly positive response over on YouTube, where one user commented, "This had no business being this good." "Put this back on Spotify," demanded another. Lefty, if you're reading this, drop another mixtape.