McDonald's Is Giving Away 10,000 McRibs. Here's How To Get One
Rarely has a fast-food sandwich drawn such a fan following. "The McRib is Back" is all many McDonald's foodies need to here to rush in for their rib-shaped bbq goodness. In case you need a refresher, the McRib is a quick-service "sandwich" from McDonald's consisting of a rib-shaped boneless pork patty, barbecue sauce, slivered onions (different than the cheeseburger onions), pickles, and served on a toasted homestyle bun (via McDonald's). While the McRib has a pesky habit of disappearing, you can get your hands on a free pork patty: entering the "Shave 4 McRib Sweepstakes."
McDonald's shared on Monday, "Beard or no beard, prepare for the McRib with a shave – or even a facial mask – because anyone can participate, from your brother to your mother, sister-in-law or cousin's roommate" (via USA Today). The rules are simple. Post a pic of a freshly shaven or babyface photo to your public Instagram or Twitter using #Shave4McRibSweepstakes and tag @mcdonalds. Based on both the company's official rules as well as the press notice, it sounds like a facial mask would work, too, if you have no hair to shave. McDonald's states that your "clean-shaven face (or other eligible subject matter)" must be featured in the photo.
Winners are limited to the first 10,000 entries. The lucky shaven/babyfaced participants will be sent a code for their sandwich, which can be delivered by Uber Eats.
The McRib is grabbing attention for a cause
If you don't use UberEats or don't want to share a selfie, you can still participate simply by sharing awareness (although you'll have to buy your own McRib). The McDonald's promo is tied into No-Shave November, a nonprofit that supports cancer research, prevention, and education. How does the McRib play into it all? According to McDonald's Vice President of U.S. Communications, David Tovar, "Our bearded fans know ... facial hair and the McRib just don't mix — believe me, I've tried." The brand is proposing fans use the McRib as the perfect excuse to shave that month-long hair growth.
The last time this legendary sandwich appeared on a U.S. menu was in 2012, so this is an attention-grabbing comeback. Purchases of the sandwich made on December 2 (this Wednesday) will also give a boost to No-Shave November's cancer-related projects. McDonald's is also a supporter of the November cancer initiative, so this promo serves as an add-on. Monica Hill, Senior Executive Director of No-Shave November remarked, "We're thrilled McDonald's is supporting this important cause, getting both the bearded and the non-bearded involved beyond November simply by purchasing a McRib."