Modelo Wants To Buy You A 6 Pack In Honor Of Cinco De Mayo. Here's How To Get Yours

Alcohol brands are particularly well-versed in the art of giving back. According to PR Newswire, Coors Seltzer has set off on a mission to restore millions of gallons of water back to America's rivers, starting with "16 iconic river basins." Meanwhile, the rise of craft beer has birthed business models that support ecological sustainability, breaking from beer brewing's history of being ecologically questionable at best (via Conservation Magazine). Modelo now plans to throw their hat into the charity ring this Cinco De Mayo with a sweepstakes that will get anyone excited to celebrate the Mexican holiday. 

In a statement sent to Mashed, Modelo plans to dedicate their May 5th plans to saluting first responders by donating $250,000 to First Responders First, an organization that protects and supports firefighters, paramedics, and other first responders. In addition to their own sizeable donation, Modelo wants to get you and your friends in on the action. Until May 4th, you can enter to win a gift card good for the purchase of a six-pack of Modelo beer to help toast to American heroes. The company plans to give away 25,000 six-packs in total, and you can claim one as long as you live in the U.S. and have reached your 21st birthday. In order to take advantage of the sweepstakes, check out Modelo's website for entrance information.

Modelo has a history of supporting frontline responders. According to Globe Newswire, Modelo donated $750,000 to the same charity last year, and the proceeds helped purchase supplies, equipment, and resources that protect frontline workers from harm. Their latest sweepstakes aims to continue the beer brand's mission of giving. This year, Globe Newswire notes that Modelo went a step further by teaming up with celebrity Mario Lopez to help cheer on healthcare workers (and treat them to Mexican food from a local restaurant) at a local hospital in his hometown of Burbank, California. With an outpouring of support like this, we can expect to celebrate Cinco De Mayo right with Modelo as we raise a glass to those who help keep the U.S. running.

If you want to enjoy May 5th in style, enter the sweepstakes for a chance to win a gift card for a six pack of Modelo. Even if you don't end up winning the contest, you can still spend the day toasting the frontline responders who no doubt have to keep working through the holiday. Don't miss out on this special deal, as the contest closes on May 4th and you wouldn't want to celebrate the holiday empty-handed.