The Real Reason Pizza Hut Is Already Bringing Back This Limited-Time Menu Item
Pizza Hut has definitely had its fair share of innovation over the years. In November 2020, QSR Magazine reported the arrival of a collab between Pizza Hut and Beyond Meat to bring plant-based meat topped pizzas to the masses, including Beyond Pan Pizzas, the Beyond Italian Sausage Pizza, and the Great Beyond Pizza. There P'zones brought a rare calzone appearance to a chain pizza place, and they were so welcome that even Thrillist tried and loved them!
In January of this year, they took a pizza style they had not touched before and created a Pizza Hut version: Detroit-style pizza. It wasn't entirely innovative or not done before, but it created quite a stir. According to Today, the Hut realized a growing demand for that style of pizza and in response, created one of their own, testing over 500 versions in the span of a year before landing on one it liked enough to sell in stores. But according to their PR team, it was short-lived because it sold out in two weeks and demand was incredibly high. Hmm, wonder what prompted this comeback.
The Detroit-style comeback
For a limited time (it began August 24th), Pizza Hut is bringing the beloved Detroit-style pizza back to fans. According to a Pizza Hut press release, "Each pizza is rectangular-shaped, complete with cheese all the way to the edge creating a caramelized crust, loaded with toppings and topped with a premium vine-ripened tomato sauce." There are three traditional Detroit-style variations: Double Pepperoni, with a whole lot of pepperoni; Meaty Deluxe, with bacon, Italian sausage, and their pepperoni; and Supremo, which is topped with Italian sausage, red onions, and green bell peppers.
And for those who don't like those options, for the first time ever, you can create your own with up to five toppings. The comeback was sparked by its successful debut a few months ago and according to their team, was "the fastest of any LTO [limited time only] pizza in over a decade." It created such demand that it nearly tripled national average sales in some places and created an unprecedented spike in Google searches for the phrase 'Detroit-Style Pizza'." With that kind of buzz, you don't want to miss out on snagging a slice of this.