What It Really Takes To Start An Instagram Bakery

Sending cookies and cakes to your friends' doorsteps has never been easier. With the creation of Instagram bakeries like Good In Bread and Wicked Good Cupcakes, you can hand-pick your favorite baked goods without leaving your house, and a great hassle is lifted off of your shoulders. However, while providing a great convenience to the consumer, the entrepreneurs who start and maintain such Instagram bakeries are truly putting in the hard work.

Pan Rico is a Instagram bakery that was recently spotlighted on Grub Street for having delicious Mexican sweet breads. Its owners, Eva Ramirez and Javiar Hernández, started the bakery as a passion project during the height of the COVID-19 pandemic in 2020, after being briefly laid off from their jobs at a contemporary restaurant in Manhattan. Though both eventually returned to their jobs, their online business was taking off, leading the two to learn how to balance their responsibilities.

One challenge that Ramirez has encountered with the business is deciding how much money to invest into the project, which is linked to dealing with the uncertainty of sales.

However, like being an online business owner in general, serving as the entrepreneur of an Instagram bakery has its benefits. Shilpa Uskokovic, who runs Extra Helpings with her husband, says that a benefit of running an Instagram bakery is not having to worry about overhead costs and the ability to delegate your own resources (via Food & Wine).

You can also choose your niche, and use social media as a tool to reach different audiences because you don't need to rely on a fixed location at a physical storefront. For example, there are vegan bakeries rising to fame on Instagram, including The Vegan Bakes and Jasmine's Flour.

Whether you're in London, New York, or elsewhere, Instagram bakeries simplify the process of ordering in custom baked goods, and we have to applaud Instagram bakers for blessing us with that convenience and their delicious treats for us to enjoy.