The Real Reason Grocery Stores Ask For Your Phone Number
In today's technology-focused world, it's easy to get lost in all of the forms of communication. Snail mail is largely a thing of the past, while emails, phone calls, and social media direct messages seem to be the main forms of communication these days. And no matter where you go or what you're shopping for, don't be surprised if you're asked if you would like to provide an email or phone number while you're up at a grocery store register.
For the most part, companies disclose why they want your personal information. Plus, you always have the right to ask. But in some cases, they might simply ask for a phone number or email without explaining why, which could leave you wondering why they need those details at all. This is all too common when grocery shopping; shoppers are often asked to provide a phone number at checkout — and it turns out the store associate asking for the info is likely instructed to do so.
Here's why grocery stores ask for your phone number
When you've finished your food haul and are toward the end of your time at the checkout counter, you might have experienced a grocery store clerk asking you to provide a phone number. While you're not required to give them any information, Taste of Home reports that the store clerk is likely doing their job as enforced by company policy.
By providing a phone number, the company can use the number to learn more information about you — specifically your address. This way, they can send you coupons or circulars to inform you of their deals and keep you coming back as a customer.
While some shoppers like to receive deals, not everyone wants to give out their phone number, especially if it's a store where you would not consider yourself a frequent shopper. If you're not interested in providing the store with your personal information, you can simply say no.