Why Everyone Is Talking About Cinnabon's New Protein Drinks

Fans of nutritional beverages may be excited to hear that Cinnabon has released a new protein drink that both reflects the warm, sweet flavors of its products and will help get them to their fitness goals. Though Cinnabon is a business that is mainly associated with the kiosks at shopping malls, it also has a handful of flavored Cinnabon products that fans can buy at their local supermarket. These include the International Delight Cinnabon Creamer and Breyers Cinnabon.

But the bakery doesn't only make sweet products — it's experimented with more savory items, too. These include its Jalapeño Cheddar Sausage Bites and the CheddarRoll, which are part of its Breakfast Creations collection. 

With this wide range of products, making the leap to create a protein drink wasn't too daunting for the bakery company. On April 12, Cinnabon announced a partnership with protein drink producer BOOST to make a new beverage, per PR Newswire.

It's protein-packed and has an agreeable taste

Per PR Newswire, the BOOST High Protein Cinnabon Bakery Inspired Flavored Nutritional Drink is 250 calories and includes 20 grams of protein per serving.

In addition, the Cinnabon BOOST beverage is packed with calcium, zinc, iron, selenium, and Vitamins C and D, which could be of interest to athletes or those who frequently go to the gym. Protein is an important macronutrient, as it helps rebuild muscle and keeps the body satiated for long periods of time. A news release about the beverage states that over 44% of adults over the age of 60 don't meet their minimum protein requirement. The hope of this product is to help assist in reaching that healthy goal without sacrificing the tasty flavors fans expect from Cinnabon.

Whether consumed as a post-workout snack or an on-the-go breakfast item, this new protein drink is definitely something unique.