Here's What Happened To Veggie Mama After Shark Tank
Entrepreneurs Theresa and Robert Frejo presented their popsicle company Veggie Mama in episode 5 of "Shark Tank" Season 5, pitching its potential to help parents ensure their picky kids are getting the nutrients they need (via Shark Tank Blog). Inviting the Sharks to sample the popsicles, the Frejos explained their vegan frozen treats are sweetened only with organic agave nectar, packed with real fruits and vegetables, and free from any artificial colors, flavors, preservatives, gluten, or dairy.
"I thought it was going to taste like crap," said Kevin O'Leary, who is known for his brutally honest delivery among fans of the show. "But it's pretty good!" Having perfected recipes for nutritious smoothies to keep her family healthy, Frejo understood most parents do not have the time or know-how to prepare fresh fruits and vegetables in ways their kids will find appetizing (via Facebook). Frejo launched Veggie Mama with the confidence that her healthy popsicles would be a hit among parents and kids alike.
By the time the Frejos presented on "Shark Tank" in 2013, boxes of Veggie Mama were sold in Whole Foods and Sprouts Farmers Markets, generating $30,000 in sales, most of which they said was earned within the past few weeks. The Frejos asked the Sharks to consider a $75,000 investment in exchange for 15% equity and inked a deal with Mark Cuban and Barbara Corcoran who, together, will invest $75,000 for a 20% stake in the business.
Veggie Mama is no longer in business
Pitching a business on "Shark Tank" is more than an opportunity to score an investment. Regardless of whether any of the Sharks decide to take a bite, entrepreneurs could introduce millions of new people to their businesses. An estimated 3.6 million viewers tuned in to watch the premiere of Season 13, according to TVLine.
Following the Frejos' deal with Mark Cuban and Barbara Corcoran, Veggie Mama popsicles were distributed to more Whole Foods and Sprouts grocery stores (via Shark Tank Blog). The product was made available for purchase through multiple grocery stores via Instacart, as well as directly via the company's website, where customers could also buy find healthy sweet potato and raspberry preserves.
According to Shark Tank Products, the company switched focus from the popsicles to a new vegetable-based detox product before going out of business.