What Happened To Nootrobox After Shark Tank?

For many blossoming businesses, an appearance on "Shark Tank" is a sure-fire way to find success. Over the course of the show, fans have seen plenty of products come to life, with some of the best kitchen tools including Scrub Daddy sponges, the Rapid Ramen Cooker, and even reusable paper towels.

In addition to kitchen gadgets, "Shark Tank" also highlights pet care items, household products, and creative snacks such as Pipcorn. And in 2014, entrepreneurs Michael Brandt and Geoffrey Woo appeared on the show to pitch their natural supplements company, Nootrobox.

According to Shark Tank Recap, Brandt and Woo asked investors for $2 million for a 5% share, valuing the company at a whopping $40 million. Ultimately, the Sharks had concerns about the Nootrobox products and declined the offer. But despite walking away empty-handed, Brandt and Woo went on to expand their product range beyond just chewable coffee cubes. So, how is Nootrobox doing today? 

The science behind Nootrobox supplements

Let's face it — many of us are reliant on coffee to get us going in the morning and keep us going throughout the day. However, studies have shown that drinking too much coffee can be concerning when it comes to overall health. Per WebMD, caffeine can cause side effects such as insomnia, increased heart rate, and nervousness.

Enter Nootrobox. As explained by the Shark Tank Blog, Nootrobox supplements are made up of "cognition-enhancing compounds" already found in the body in smaller amounts. In other words, the supplements use natural compounds to mimic the cognitive effects of caffeine and other stimulants, without the side effects.

Nootrobox currently sells four supplements, each with a unique compound mix. Rise is geared toward improving memory and mood, while Kado offers several vitamins and omega-3 fatty acids. Sprint contains caffeine and is supposed to help with alertness and focus. Yawn, on the other hand, is a mashup of "non-habit-forming" sleep aids such as melatonin. 

Nootrobox continues to grow after Shark Tank

Even though the "Shark Tank" investors turned Michael Brandt and Geoffrey Woo down, the pair quickly found others to back them. With the help of investors including Marissa Meyer, Andreessen Horowitz, Mark Pincus, and Kevin Chou, Nootrobox was able to move forward, earning nearly $5 million a month in subscription fees by 2016, according to CNBC.

In 2017, Nootrobox was renamed HVMN — Health Via Modern Nutrition — and further expanded to include ketone drinks, MCT oil powders, keto collagen, and various other performance supplements. Products range in price from $24.95 for a package of Sprint or Yawn, to $109.95 a month for a subscription box, to $960 for a 24-pack of Ketone-IQ drinks.

Considering the cost of the products, HVMN mostly caters to professional athletes these days, most notably Tour de France cyclists, per the HVMN Blog. However, anyone can purchase the supplements for use in their day-to-day lives. Just keep in mind that it's a lot cheaper (and more effective) to simply drink a cup of coffee.