What Happened To Copa Di Vino After Shark Tank?

If you crave a slug of lager, you simply pop open a bottle and chug-a-lug. When you thirst for a gin and tonic, you can opt for a "nip" or miniature bottle of Tanqueray. But what happens when you have a hankering for a lone glass of your favorite Riesling or Chardonnay? Up until recently, you had to drag out your corkscrew and pop open an entire bottle. Thanks to the entrepreneurial spirit of James Martin, the founder of Copa di Vino, you can now enjoy individual servings of wine. 

The company's website boasts a full range of vinos from a deep red merlot to a rosy white zinfandel to a pale pinot grigio. Cleverly packaged in an ergonomic bottle that is designed to feel just like a wine glass, this offering also has a "splash-proof" lid and is fully recyclable. Doesn't it sound interesting?

According to ABC News, prior to appearing on "Shark Tank," Martin's winery in Oregon experienced years of lean times before, eventually, turning a profit. When Martin was invited to appear in front of the extremely business-savvy sharks, he jumped at the opportunity. While Martin's novel patented packaging set him apart from other wine producers, was it special enough to land him a highly coveted deal? What transpired made "Shark Tank" history. 

James Martin was one of the least-liked Shark Tank guests

When Martin presented his never-been-done-before single serving wine to the sharks, they were impressed. Asking for $600K for a 30% stake in the company, Copa Di Vino's owner hoped to invest in producing more inventory (per ABC News). Kevin O'Leary, no stranger to the wine business, wasn't interested in the winery but hoped to take Martin's patent and license it to other wine industry giants. Martin wasn't interested. As he continued to turn down offers from the sharks, he broke out into a profuse sweat. The sharks all pulled out and no deal was reached. 

In a rare twist, however, Martin was invited back for a second appearance on "Shark Tank." This time, Shark Tank Blog reports he was offering up 5% of Copa Di Vino for $300K. Buoyed by the fact that his company had gone from "$600,000 to $5 million in sales in just one year," Martin shared with ABC that he had an intense dislike for O'Leary and that he thought the sharks had blown it. Shark Tank Success reveals that this time around Martin received an offer from the "three wealthiest sharks" (Cuban, O'Leary, and Herjevic) of $600K for 30%. Instead, of responding, Martin kept taking small sips of wine. The sharks were annoyed with his behavior and he left empty-handed. Barbara Corcoran confessed to ABC that they didn't respect Martin or like his "coy attitude," and the drama only made viewers more curious about how this company is doing now. 

Copa Di Vino was bought out by a beverage giant

This controversial second appearance prompted Robert Herjavec to tell ABC that Martin "forgot his place. He is not the shark. We're the sharks." So what happened to this controversial entrepreneur and his wine business? It turns out that after Copa Di Vino's repeat visit to "Shark Tank," the company continued to grow, reaching $20 million in yearly sales by 2015 (via Shark Tank Blog). Martin's big break, however, came in early 2021 when a press release announced that Copa Di Vino had been acquired by the Splash Beverage Group for an undisclosed amount of money. The company CEO said that the deal included "Copa Di Vino's proprietary packaging technology" and "is perfectly suited for today's on premise/restaurant & hotel environment of curbside pickup." 

While O'Leary was correct about the patent being the company's "hot ticket" item, it seems that Martin came out on top without the sharks' assistance. He may be forever remembered for having what ABC called two of the most infamous appearances on the show, but in his opinion, he "didn't need the sharks. They needed me."