What Happened To Chirps After Shark Tank?

If you've ever watched "Shark Tank," you know the show features a lot of unique food items. Some of the best foods we've seen on "Shark Tank" include mushroom jerky, plant-based fried chicken, and edible cookie dough. In other words, some pretty revolutionary culinary creations have come out of this show.

Another one of these wild food products is Chirps chips, which are tortilla chips made from — prepare yourselves — finely ground crickets. According to Shark Tank Tales, entrepreneurs Laura D'Asaro and Rose Wang appeared on Season 8 of "Shark Tank" to promote the chips, hoping to make a deal of $100,000 for 7% of the company.

Per Shark Tank Recap, the Sharks were initially unsure of the product, but after hearing more about the company's financials and sustainability goals, they started to change their minds. Mark Cuban offered D'Asaro and Wang $100,000 for 15% of Chirps, which they accepted. Five years later, where is Chirps today? 

The science behind Chirps tortilla chips

Crickets may not be as popular a snack in the United States as they are in other countries, but nevertheless, D'Asaro and Wang decided to turn these insects into a tasty tortilla chip. And to be fair, they did a pretty good job.

According to WNYC, Chirps came about as a concept for not only more sustainable snacking, but also healthier snacking. While producing 1 pound of beef protein requires 2,000 gallons of water, 1 pound of cricket protein only uses 1 gallon — a difference you don't have to be an expert to understand.

Once grounded into flour, the crickets are used to make tortilla chips. Per the Chirps website, this flour has "a mild, earthy flavor similar to nuts or seeds" and packs in nutrients like vitamin B12, prebiotics, fiber, iron, calcium, and essential amino acids. All in all, Chirps chips promise to be healthier for both you and the planet than traditional chips, on par with healthy chip brands like Food Should Taste Good, Terra, and Barnana. 

Chirps is going strong with new products

Although some companies that get their start on "Shark Tank" don't make it big, Chirps is quite the opposite. In fact, the Shark Tank Blog says that as of late 2021, Chirps was bringing in an estimated annual revenue of more than $1 million. The company also won an additional $20,000 cash prize at a 2019 Orlando snack food competition.

Today, Chirps has many products to choose from. As well as its original Chirps chips, available in cheddar, sriracha, and BBQ flavors, Chirps also offers cricket-based protein, cookie mixes, and powder for cooking and baking. Chirps protein comes in chocolate and vanilla, while Chirps powder is simply cricket-flavored — which is to say nutty and earthy. Chirps cookie mixes are currently only sold in the chocolate chip variety, but chocolate chip cookies are the best kind of cookie anyway.

Unfortunately (or fortunately for the brand), all Chirps products are temporarily sold out on the website, so you might have to wait a little while if you want to order a bag of cricket chips. In the meantime, you can find recipe ideas on Chirps' Instagram page.