What Happened To Fun Cakes After Shark Tank?

Alongside buying a house, having a baby, and purchasing your first car, getting married is perhaps one of the biggest and most important moments experienced in life. Except, of course, being allowed to go to a toy store as a kid — nothing could ever top that.

There's a lot of preparation needed to make sure weddings go off without a hitch; cheesy songs to choose, all those chairs to organize, and not to mention strategically positioning family members so that nobody starts a fight. But there are also the expenses, such as a ring, smart clothes, and a cake. These can be costly, and The Knot estimates the average U.S. wedding costs $34,000 — think of all the childhood toys that could be bought with that.

That's where Fun Cakes comes into play. The company was featured on Episode 606 of "Shark Tank," with hopeful contestants Kimberly and Koray Aya bidding for a huge wad of cash to help them take the company to new heights (per Shark Tank Blog). But how much money did they ask for, were they successful, and what happened to Fun Cakes afterwards?

The Sharks weren't impressed with Fun Cakes

Fun Cakes was created in 2007 with the intention of intercepting the lucrative wedding industry by renting out comparatively cheap cakes filled with styrofoam (per Fun Cakes). Obviously, styrofoam is unlikely to make a particularly tasty or filling cake no matter how much sugar is piled onto it; but the cakes are designed for display rather than eating.

Covered in fondant and gum paste, the fake cakes look like the real deal, and have slots in the back where genuine, basic, and cheaper cakes can be served to guests. The Knot believes the average U.S. wedding cake can cost $500, so false cakes would appear to be cost-effective. Plus, with roughly more than two million weddings in America every year (via The New York Times), surely there was an investment opportunity?

When Kimberly and Koray appeared on "Shark Tank" they asked for $285,000 for a 25% stake in Fun Cakes, according to Shark Tank Blog. The Sharks, however, were unconvinced. Even though Kimberly and Koray claimed to have revenues of $150,000 and a deal to supply 200 Jewel-Osco stores, the investors thought their revenue should have been higher and failed to see enough potential. None of the Sharks chose to invest.

Fun Cakes survived its Shark Tank sinking

Getting knocked back by all the investors on "Shark Tank" couldn't have been an easy thing to deal with, but despite the setback, Fun Cakes carried on — and if the prices of its cakes are any indication, quite a lot of money could have been made, too.

Despite the COVID-19 pandemic disrupting the rental of cakes, Fun Cakes overcame this by allowing customers to keep the cakes they ordered. Although this will have likely led to higher overheads and more time spent making the cakes, presumably customers could be charged more for keeping them. The cheapest cake on the Fun Cakes website is called "3 Layers of Bling" and costs $198. The most costly is called "Simply Elegant" and priced at $499. Fun Cakes claims to price its wedding cakes at approximately $1.50 to $2.50 per slice, according to its website.

Fun Cakes has also stocked its designs in stores operated by SpartanNash, reports Gazette Review, and has a large following of thousands of users on its Facebook and Instagram accounts — as well as having a cake featured on the Netflix series "Never Have I Ever," (per Fun Cakes). According to Shark Tank Blog, Fun Cakes achieves an annual revenue of $1.1 million. Perhaps the Sharks swam away from opportunity too soon?