The Spooky Change Snickers Is Making This Halloween
Halloween is on its way and most candy lovers can't argue with the popularity of the iconic Snickers bar. While Americans may be continuing to feel the pinch of inflation, that's not stopping candy sales from skyrocketing. According to the National Confectioners Association, chocolate sales grew by 9.2% in 2021 totaling $21.1 billion dollars. It's no surprise Snickers has proven to be a fan favorite over the years. The American classic took the number one spot for the most consumed candy bar in 2020 with over 48 million consumers (per Statista).
To boost its already record-high sales, Snickers has debuted some seasonal specials in the past to maintain its amassed following. For Halloween 2020, the brand teamed up with CoffeeMate to bring that chocolatey candy flavor to your morning coffee (per Instagram). A month later, Snickers announced a new Peanut Brownie flavor that debuted just in time for the holidays (per PR Newswire).
Last year was particularly unique as a quintessential seasonal flavor was announced exclusively through Walmart just in time for Halloween: Limited Edition Snickers Cinnamon Bun (via People). This year is no different and Snickers is bringing quite a surprising change to its fun-size bars just in time for Halloween.
Snickers is celebrating Halloween with green nougat
According to Chew Boom, Mars candy company debuted three new Halloween varieties at the end of August and one of them is Snickers Ghoulish Green, which features the classic flavor and texture of a regular Snickers bar but with green nougat. In addition to Snickers Ghoulish Green, there's also a Ghoulish Green Twix and a limited edition M&M variety that blends three favorite M&M flavors into one seasonal bag.
This isn't the first time Mars released a Snickers bar with green filling. Back in 2007 when the famous movie "Shrek" made its way to theaters, so did a limited edition Snickers with green nougat in celebration of the film's release (per Candy Blog). While Candy Blog claimed the 2007 green Snickers smelled like "rubber gloves," this year's Halloween version is proving to taste just like the traditional classic.
According to TikTok user @nikmetcalf, the ghoulish green treat deserves an even higher rating than the traditional candy bar since "Halloween makes everything better." When it comes to this haunted holiday and the candy options available, do you consider yourself a traditionalist, or do you find yourself intrigued by this one-of-a-kind Snickers bar?