Move To These Cities If You Want To Be The First To Try The Newest Fast Food

Fast food restaurants need to see how new dishes do before unleashing them on all their customers. This venture usually takes one of two forms. The first: test kitchens, which can be either open to the public or closed for invite-only tastings. Then there are test markets, where restaurants function as early adopters to see how customers respond to a new dish in the wild. In that model, new products may be available in one location or a few, and they may be available indefinitely or for a limited time. Either way, the idea of being among the first to try a new recipe is exciting to many diners.

Those who are really into novel fast food can either wait and see if anything shows up where they live, or they can travel to one of the cities that fast food companies tend to test in. If someone is determined to be at the front of the line for these goodies and has to move anyway, then heading to one of these test cities starts to sound like a serious goal. 

However, test markets for fast food vary from chain to chain, so living in one of these regions doesn't guarantee you'll get to try a new dish before it goes national. But if you want to end up in a place where your food dreams stand the best chance of being fulfilled, take a look at these lucky cities that often get the latest fast food innovations.

As wonderful as Ohio may be for getting a wide range of opinions on new fast food recipes, it isn't the only state where fast food companies can test items. Many choose the city of Bakersfield, California, as their West Coast test market. The stores on the city's Ming Avenue in particular have become hotspots for new items. One reporter for SFGATE wrote that he had often seen unusually long lines at the fast food restaurants located on the street, but couldn't figure out why for years. New dishes aren't always announced, however, so sometimes all you can do is show up and see what's on offer that day.

Quite a few big names have turned to Bakersfield for testing, including McDonald's, Taco Bell, Del Taco, Wienerschnitzel, Long John Silver's, and Carl's Jr. If a fast food chain has a store on Ming Avenue, there's a good chance that test items appear on those menus. 

Companies consider the city to be the perfect size for testing, with plenty of people but not so many that getting opinions becomes overwhelming. It doesn't hurt that residents like fast food, either. Advertising in the region is also fairly cheap compared to rates for larger metro areas. One customer interviewed by SFGATE noted that the city had a good mix of travelers passing through, too. The aforementioned chains do test outside the city, too, but if you want the best chance of finding something new in California, go to Bakersfield.

Rubio's, the chain known for bringing fish tacos to the U.S. from Baja California, has offered publicly accessible test locations since 2011. The company started by converting one of its regular restaurants into a test kitchen where people could order from an ever-changing menu. It later opened another location in Carlsbad, just north of San Diego, where customers were given specific dishes complete with surveys. The Carlsbad location closed when the company moved its headquarters, although the new space includes another test kitchen that Yelpers say is invite-only for members of the Rubio's rewards program. In 2023, the test kitchen will host a cooking contest where finalists will present taco recipes for a chance to have theirs added to Rubio's lineup.

You'd think being able to go to a test kitchen whenever you want would be a welcome idea. But the first Rubio's test kitchen got off to a rocky start, with many customers loving it but some lamenting the loss of the standard Rubio's that it replaced. One commenter on Facebook complained that the new kitchen used greater amounts of spices, causing her kids to no longer want to eat there. On Yelp, one commenter was frustrated by the changing menu and the inability to order one of the chain's regular burritos. But overall, the response was positive.

Not every fast food company makes its test kitchen open to the public, even if the location of that spot is well-known. Take Whataburger's huge test kitchen located in San Antonio, Texas, which underwent a well-publicized expansion in 2022. It's not open to the public most of the time, however. The company held a contest in 2015 where the winners would get to visit the test kitchen, but other than that, it's closed to the average fast food diner.

Whataburger doesn't restrict the chance to try new items to one city or state. When the company created the Whataburger 5-3-1 burger in 2010, a press release said the company released the new item to all its locations for just over a month. You stand a better chance of finding yourself in the middle of a product test if you live in the San Antonio metro, however. That happened at three high schools in the Judson Independent School District, located on the northeastern edge of the metro area. Students there got to choose between Whataburger's spicy ketchup and fancy ketchup varieties. The company studied how many packets of each variety were left over after lunch. Fancy won, by the way.

Taco Bell seems to like testing items in Knoxville, Tennessee. While the company also often conducts tests in cities in Ohio, California, and other spots around the nation, it's returned to Knoxville time and time again to try out recipes that were either new or that the company was considering bringing back. You don't even have to go to Knoxville specifically to take part, as suburbs of Knoxville can see test menus, too.

In March 2023, the chain debuted the Cheesy Chicken Crispanada at Knoxville locations. In June 2022, the company started serving its Grilled Cheese Biscuit at Taco Bells only in Knoxville. In September 2020, Knoxville residents were told they'd be the test audience for the returning Quesalupa. And in 2017, Redditors reported that Taco Bells within a 30-mile radius of the city were testing the return of the chain's Lava Sauce with new menu items, namely the Volcano Chickstar and Crispy Lava Chicken Chips.