The Untold Truth Of Jarritos

Every taqueria and taco truck worth its salt will have at least a couple of flavors or Jarritos sodas available for purchase to wash down your carne asada and carnitas tacos. Jarritos, which means "little jugs" in Spanish (referencing the little clay jugs from which people used to drink water in Mexico), was established in 1950 in Guadalajara, Mexico (via Mexican Soda Pop). 

By 1960, the soda was already sold in 80 percent of all Mexican states, which is a huge market share to acquire in only a decade (via Jarritos). Jarritos was first introduced to the American market in 1997 and the move north seems to have paid off because now Jarritos is sold in about half of all big-name grocery stores in the United States (via The New York Times). With the clear glass bottles, retro label, and vibrantly colored sodas, they're pretty hard to miss when you're walking down the soda aisle.

The fruity history of Jarritos

The original Jarritos soda flavor was coffee, but when the beverage's founder, Don Francisco "El Guero" Hill, realized that light and fruity flavors would be more appealing, he decided to shift gears. Jarritos comes in a number of fruit flavors, such as lime, grapefruit and fruit punch. 

Some Jarritos flavors, such as watermelon and tamarind, aren't typically seen in the North American soda market, so they make for a great option if you're bored with Coke and Sprite and are looking for something a little bit different. Soda enthusiasts might notice a few distinctions between Jarritos and American sodas. For one, Jarritos sodas aren't as strongly carbonated as their counterparts on this side of the border (via Esquire). Also, they are sweetened using pure cane sugar as opposed to corn syrup, which is the typical sweetener in American sodas. For people who like the flavor of Mexican Coca-Cola which is made with cane sugar, they might want to give Jarritos a try as well (via Smithsonian).