Pepsi Super Bowl Commercials, Ranked

As our eyes are glued to the television during the Super Bowl, we're going to be on the lookout for a lot more than who scores a touchdown or what goes down during the halftime show. While we can't all agree on what team will take the glory each year, we can certainly agree that the real highlight of the Super Bowl each year is the commercials. As we gorge ourselves silly on endless platters of wings and all the things, the topic at hand will be on the mini cinematic masterpieces that grace our screens between plays.

We've grown accustomed to and nowadays expect wow-worthy ads from the biggest brands in the world. While in 1967, the cost of a 30-second commercial during the Super Bowl cost was roughly $40,000, that number has since skyrocketed to a shocking $5.6 million average in 2019, according to Business Insider. With such high stakes, these brands are met with the difficult task of maximizing that short time frame and reeling us in with not only their consummate creativity but also by enlisting the biggest names in the world. Over the years, Pepsi has proved a strong contender in the race for best commercial and has sparked many a family feud and break room chatter sessions. Their ads have been fueled by superstars of the likes of Michael Jackson, Cindy Crawford, and Britney Spears. Let's take a look at the best Pepsi Super Bowl commercials ranked. 

While the late great Hank Williams passed many years ago, his legacy lives on in his impressive catalog and his musical family, including his son Hank Jr. and a slew of talented grandchildren. Few songs define country music quite like Hank Williams' 1953 "Your Cheatin' Heart," released posthumously. Proclaimed by country music historian Colin Escott as the song that "to all intents and purposes defines country music," it is autobiographical in nature and was inspired by real life troubles in paradise. It has since been remembered by covers from Ray Charles to his son, Hank Jr.

Pepsi kept the story alive when they used it as the soundtrack to their 1996 Super Bowl commercial. While not quite as dramatic of heartbreaker as the original tale, the commercial finds a Coca-Cola delivery guy loading product into coolers at a convenience store. In the ultimate betrayal, he opts to quench his thirst with not a Coca-Cola, but a rival Pepsi, and hilarity ensues. The cooler of Pepsi comes crashing down on the unsuspecting cheater, catching him in the ultimate act of disloyalty before a store full of customers. That'll show him! While maybe not a total original like some of the others on this list, this one is lighthearted and just plain hilarious. We think old Hank would be proud.

This one pretty much embodies everything you would want from a memorable commercial: an elaborate set, show-stopping choreography, and even a wind machine? Huh? A spectacle in and of itself, the 2006 Pepsi "Time of Your Life" Super Bowl commercial stars none other than the diva herself, Mariah Carey. She may be known for the countless albums she has sold, never-ending accolades, and the ever-present spotlight on her public life, but the superstar truly outdid herself in the mid-2000s with this ad cameo. 

Carey's vocals shine as a herd of male dancers decked out in tuxedos perform intricate moves and even some acrobatics before a giant, light-up sign of the Pepsi logo. The highlight of the video is when Carey, wearing only a skimpy white romper and sky-high heels, glides down a slide and straight onto the back of a motorcycle where she flies across the screen and over the larger-than-life emblazoned sign as fireworks burst. Fever dream meets soft drinks in this commercial that we just can't get enough of. Many YouTube commenters agree. One argues that, "This was the last best Pepsi commercial I ever seen." While we don't exactly agree with that statement, the over-the-top production and catchy music hold this one strong in the No. 12 spot. 

The British came, and boy, did they conquer. English pop girl group The Spice Girls have reigned supreme since their debut in 1994, taking the music world by storm all across the globe. The members have since gone on to impressive solo careers in not only the music world but also in modeling and television, but we still catch ourselves from time to time feeling the girl power thanks to their monster hit "Wannabe" and our favorite blockbuster flick, Spice World.

Pepsi came a-knockin' to enlist the girls in their "Generation Next" commercial. Looking fabulous as always and adorned in Pepsi's signature blue hue, the group's power anthem "Move Over" encourages and empowers us to join the movement of soft drink fans everywhere in this classic '90s-style music video. Ginger Spice is even wearing a pair of her super-high platform sneakers complete with the classic Pepsi logo. Drinking Pepsi has never looked so good. It is everything we love about the '90s all wrapped up in one short video and it has us missing the days of big budget music videos. This one inches out in position ahead of Shakira just ever so slightly, because why have just one female powerhouse when you can have five? 

Ah, the 1980s. Simple times, indeed. As far as movie stars go, Michael J. Fox was at the top of his game thanks to a little 1985 flick called Back to The Future. Forever ingrained in popular culture as we know it, generations still to this day are embracing Marty McFly, the out-there Doc Brown, and the hoverboard. What kid didn't dream of one day owning a DeLorean? We're still waiting. 

Pepsi truly put the pedal to the metal when they snagged Michael J. Fox to star in the 1987 Super Bowl commercial "New Neighbors." The established and in-demand actor was a household name, and the soda brand was hoping to cash in on his fame all the way to the bank (or soda machine). The commercial finds Fox home alone when suddenly, there's a knock on the door. A beautiful blonde appears and she has her eyes set on one thing ... a Diet Pepsi. Upon realizing he's all out of the soda, Fox goes to great lengths, including overcoming a rainstorm and even a shady-looking biker gang, all to win over his new neighbor. In all its true '80s glory, fans are still chattering on about it. Holding out just ahead of Enrique and the girls, it's a simple story line, but done well. 

Only a brand as iconic as Pepsi could grab the attention of an entertainer as iconic as Michael Jackson. In 1984, Jackson was at the top of his game and celebrating the one-year anniversary of the release of "Thriller." According to Marketing Week, Pepsi tapped Jackson and his brothers for a partnership, worth a reported $5 million, making them the first ever pop artists to act as the face of the brand in campaigns. Many commercials came out of the partnership, and even some moonwalking, but our favorite may just be the 1984 Super Bowl commercial starring the Jackson brothers, "Pepsi Generation."

The beat kicks in as the scene opens up to a mundane All-American street as Jackson appears in head-to-toe black with silver glistening socks and matching gloves. The camera pans to his feet as the dance routine begins. Local street kids get in on the action while "You're the Pepsi Generation" is sung to the melody of "Billie Jean" as Jackson's brothers appear drinking Pepsi and a dance-off ensues between the family and local children. While not big budget in wow-factor like the others on this list, we think simplicity wins here. Competition is getting fierce, but the King of Pop holds his own at No. 6.

Cindy Crawford was THE model of the 1980s and early 1990s, gracing endless runways, magazine covers, and of course, advertising campaigns. As the most popular supermodel of that time, it's no surprise that Pepsi enlisted her to star in their 1992 Super Bowl commercial. It finds Crawford pulling up to an old-school-looking gas station, in a candy apple red Lamborghini, of course. She takes a swig of a Pepsi much to the delight of two young boys, but they aren't staring at her beauty — they are captivated by the can.

It's still to this day one of the most memorable of all of Pepsi's commercials. In fact, it was such a big deal that it was even remade for the 2018 Super Bowl, starring Crawford again, but this time with an appearance from her son, Presley Gerber. There have been endless parodies, including this one in 2016 featuring Crawford with James Corden for his popular late night show. That video has since received millions of views. To us, it's utterly timeless. While not earth-shattering in any sense production-wise, the fact that it's stood the test of time lands this one in the No. 4 slot.

Ray Charles was one of Pepsi's go-to television darlings in the early 1990s, starring in several campaigns for the soda company. The partnership included not only commercials but radio campaigns, broadcast television specials, and even a catch phrase: "You've got the right one, baby, uh-huh." The campaigns were so popular Pepsi even used one of his commercials for this first-ever television ad in the Soviet Republic. His "Uh-huh" catch phrase even eventually made it onto packaging labels. While later campaigns were more elaborate with models and big budget party scenes, our favorite, is quite simple.

"Wise Guy," starring Ray Charles, ran during the 1990 Super Bowl. The commercial finds Charles behind his piano in an average-looking living room. After tickling the ivories, he reaches for his drink of choice, Diet Pepsi. Only It's not Diet Pepsi, it's rival Diet Coke. Charles takes a sip, and much to his dismay, he instantly realizes that what he's drinking is not the real deal. He's then given a Diet Pepsi, and all is right in the world. An instant classic, the simple story line is effective and allows the legendary Charles (and product) to shine. No frills.