Mountain Dew's New Gremlin-Themed Commercial Is Turning Heads
Coors may be betting on dreams, but Mountain Dew is betting on time machines. In the mid-80s and early 90s, Mountain Dew's executives were on the cusp of something big. The company's ads were filled with cheery jingles and teenagers jumping off waterfalls, the perfect embodiment of hope (via YouTube). By 1995, The New York Times had called crowned Mountain Dew "the trendiest, hottest new contender in America's beverage wars." Now, 25 years later, Coca-Cola and Pepsi are the leading soft drinks (via Statista). So it makes sense that Mountain Dew wants us to remember the times when Gremlins ruled American movie theaters, instead of Bridgerton conquering our hearts on Netflix.
The company's newest commercial for Mtn Dew Zero Sugar is everything a Gremlins fanatic might dream of (via YouTube). Zach Galligan as a middle-aged Billy is chilling with Gizmo. Surprise! He has a daughter, and she's got a Gremlin of her own. Here's a thought. If you're a true fan of the movies, challenge yourself to find how many Gremlins references Mountain Dew packed into the commercial. One true believer, who has presumably been watching the ad, ad nauseam, counts eight in the YouTube comments section, including "the white motorcycle helmet that Gizmo used to hide from hatching Gremlins," and "a fully colored poster version of Billy's evil Mrs. Deagle illustration." Suffice to say, it's a commercial Mountain Dew is begging you to focus on.
Twitter reacts to Mountain Dew's Gremlin flashback
Has Mountain Dew succeeded in transporting us back to a time when both the soda and Gremlins were rad? We've detected three groups of people, who've all bought into the gimmick. At least some of Twitter is re-watching Gremlins as a result of Mountain Dew's ad. Others are thirsting after a third Gremlins movie (via Twitter). And a third group is busy mulling over what is doubtless to become one of the bigger existential questions of our time. "It does make me wonder would a Gremlin created from spilled Mountain Dew be any different than a Gremlin born from regular water?" (via Twitter).
It's a question we may soon have an answer to. You'll remember that Zach Galligan hinted at the possibility of a third movie in June of 2020. During the same interview, he told SYFYWire, "I'd like to see what happens as various liquids hit Mogwais, if it causes strange things to happen or mutations." Coincidence? We think not.