Aldi Shoppers Are Divided About This Copycat Reese's Puffs Cereal
Never judge a book by its cover — or in Aldi's case, never judge a cereal for its box. From the colors to the image of the cereal bowl, right down to the name and font, a box of Aldi's Cocoa Peanut Butter Puffs looks almost identical to a box of Reese's Puffs. The packaging is convincing enough that customers are eagerly swapping out the trusted name brand cereal for what appears to be a perfect copycat. But unfortunately for some, Aldi's Cocoa Peanut Butter Puffs didn't live up to their expectations.
According to one Reddit user on an Aldi thread, the cereal "tastes like cornmeal dusted with sugar. Soggy within seconds." According to another, "The Reese's Puffs brand is a lot sweeter." That same person also added, "I just wasn't a fan of the Aldi brand because it tasted less flavorful to me." For all the negative reviews, however, there are just as many positive ones, many of which claimed the product tasted exactly like the original. Though one Redditor claimed Aldi's Millville brand is produced by General Mills, this myth has been debunked before, meaning the recipes for Aldi's Puffs and Reese's Puffs are, in fact, different. But that doesn't necessarily mean the Aldi one isn't as tasty.
Aldi's copycat cereals have gotten them into hot water before
Head to the Aldi breakfast aisle and you'll see plenty of generic versions of well-known cereals, more than just the copycat Reese's Puffs. As the grocery store chain runs primarily on in-house brands, it's safe to say they know what they're doing when it comes to cereal. However, Aldi cereals haven't always had a positive reception. According to a 2013 report from The Grocer, Kellogg's didn't respond well when Aldi released an obvious copycat version of their Special K and ultimately clapped back with a commercial criticizing the Aldi brand (via YouTube). And, although Kellogg's later clarified that the commercial was all in good fun, it did prompt Aldi to defend their cereals.
"We are flattered that Kellogg's has chosen to imitate one of our adverts, although we like the actor more in our red dress. We have always been confident in how the quality of our products compares with or in some cases beats that of premium-priced brands, while costing significantly less. We welcome anything that will remind many customers of that fact," the company told The Grocer.
Whether or not you're willing to try Aldi's version of Reese's Puffs is up to you, but if you're looking for a generic comparison, it seems the Aldi brand is as good as it gets.