Chipotle Now Has A TikTok Ambassador Team -- And You Can Be Its 15th Member

There's no denying that social media is a part of our daily life. Companies are increasingly utilizing this fact to connect with their consumers, whether it be through targeted ads or exciting offers for followers. According to Nation's Restaurant News, Chipotle has just introduced the Chipotle Creator Class. The company's marketing officer describes it as "an entirely new approach to influencer relationships that focuses on rewarding, thanking and empowering our biggest fans." QSR Magazine explains that the brand has chosen 14 influencers and viral TikTokers to join the Creator Class, however, a 15th spot is open for one lucky fan.

There's still time to get involved if you think you have what it takes to enhance Chipotle's public profile. From September 9-13, fans can post their TikTok videos to apply for the 15th spot. Simply make a video showing why Chipotle should take you on for this new initiative, and use the #chipotlecreator and #entry tags. The Chipotle website lists the specific conditions of entry and eligibility, which does not require any purchase. Nation's Restaurant News explains that the fast-food chain will select three contestants for the shortlist, and the 14 existing Creator Class members will vote on the final winner.

What's in it for the creators?

There will of course be plenty of perks for the members of the Chipotle Creator Class, but they'll have to make some creative efforts to reap these benefits. QSR Magazine explains that three virtual brainstorming sessions will take place yearly, during which the members of the class will discuss how best to "help build the future of the brand and creator economy." QSR adds that each meeting will be paid, although Chipotle has not released specific figures.

The 15 members will receive other bonuses, including free Chipotle meals, catering, brand paraphernalia, and special promo codes for their followers, and will also be the first to be considered for additional paid gigs and sponsorships (via Chipotle). They'll even have the chance to go behind the scenes with a visit to the company's Cultivate Test Kitchen to try dishes before they make it to the public. If you're a big fan of the popular Mexican food chain, you'll want to send in your video before the deadline on September 13 at 11:59 p.m.