Whatever Happened To Shark Tank's Algae ENERGYbits?

You can always see the apprehension in their eyes as contestants walk onto the "Shark Tank" stage and break into their prepared pitches. Will the judges bite? Will they shoot them down? The outcome often depends on what kind of investment the business owner is asking for. That's what happened for Catharine Arnston, owner of a start-up selling a product called ENERGYbits. When she appeared on the show in Season 8, Arnston asked for a $500,000 investment for 5% equity. The judges weren't completely sold on the product, and Arnston, unwilling to compromise, walked away (via Shark Tank Success).

While the judges may have been wishy-washy in their opinions of the potential vitality of ENERGYbits, there's no doubt it's a unique product. According to the ENERGYbits website, the tablets made from two types of algae, chlorella, "a health and wellness algae" and spirulina, "an energizing and nourishing algae" that provide bodies with nutrients that help with "immune health, gut health, energy, longevity, ... and beauty."

ENERGYbits finds financial success and gives back

Today, ENERGYbits sells four tablet products, including BEAUTYbits, ENERGYbits, RECOVERYbits, and VITALITYbits, all containing different combinations of algae types, thus catering to buyers looking for different results (via ENERGYbits website). When it comes to revenue, things are not looking too shabby. When on "Shark Tank," Arnston reported that the company had made $1.5 million in six years; however, as of 2021, the company is raking in $4 million each year (via Shark Tank Blog).

Arnston has not only expanded her product selection, she's expanded the company's community outreach. ENERGYbits first came about after Arnston researched nutritional products, including algae, in an attempt to help her sister, who had been diagnosed with breast cancer and was advised to start an alkaline diet. In 2018, Arnston and ENERGYbits partnered with Family Reach, an organization that helps to provide financial relief for cancer patients, as a sponsor in an effort to further assist people with cancer and other chronic illnesses.

One thing is for sure: Catharine Arnston's business has not only been a success, but also what she calls "a labor of love."

"I believe if you create something out of love and wanting to make a difference, and you trust that feeling, you can't go wrong," she said (via Family Reach).