Chipotle Turned Its Cilantro Soap Meme Into A Real Product

Perhaps has there never been a debate as prominent in foodie culture as to whether cilantro is tasty, or, as others argue, disgusting. In a study published in Flavour, some participants who reported liking the herb claimed they found it "fresh, fragrant, or citrusy," while those who hated the taste called it akin to "soap, mold, dirt, or bugs." 

Chipotle, the Mexican grill chain popular for its burritos, tacos, and quesadillas, is one restaurant destination where cilantro is a commonly used ingredient. In August, Mashed reported that the chain had poked fun at the cilantro controversy with an Instagram post featuring a box with the label Chipotle Cilantro Soap, which claims it has a "fresh scent" and is "for sensitive skin." The caption states, "Ok but what if soap tasted like cilantro?" Comments poured in, with some proclaiming their distaste for cilantro, such as one user who wrote, "Might as well use that instead of cilantro cause they taste the same." Others noted the humor in the post, like another user who commented, "Can I grate it and sprinkle it on my Chipotle bowl?!!"