The Untold Truth Of V8

V8 Vegetable Juice — otherwise simply known as V8 — is known for its inclusion of tomato plus seven healthy veggies in drinkable form. However, this seemingly healthy beverage is one that people seem to love or hate; there's simply no in-between. And if tomato juice isn't your thing, there's a good chance that V8 won't be either.

Unless you opt for one of the other several varieties that Campbell's, V8's parent company, has added to its repertoire throughout its existence. V8 now offers everything from fruit juice blends to energy shots mixed with juice, extending its reach to just about every demographic.

And whether you love V8 or not, one thing is for sure: this brand has a pretty interesting history and evolution that you probably never knew about (like a future president once promoting it — say what?). Today, the recognizable drink graces the shelves of almost every grocery store, but here's the story of how it became somewhat of a cult classic brand in the grocery world.

V8 Vegetable Juice — although a seemingly perfect name for the veggie-based drink — hasn't always been called by the name. In fact, when William G. Peacock and Frank Constable first began manufacturing and marketing the product, they called it Vege-min. At the time, tomato made up the overwhelming majority of the drink, so V8 wouldn't have made much sense. It wasn't until 1948 when the Campbell Soup Company took over the drink brand that its name officially became V8 Vegetable Juice, or V8 for short.

Prior to the name change and Campbell's takeover, Frank Constable cycled through a few other names that he thought were a good fit for V8. First was Vege-min 8 after he came up with the new recipe including tomato and seven other vegetables. Later, Constable decided to go with V8 Vegetable Cocktail Juice, a more similar moniker to today's brand name. Constable thought the name V8 made sense because the drink was popular and powerful, like a vehicle's V8 engine (per V8).

If your parents or grandparents once told you a story of seeing a cute little roadster inspired by a V8 can driving through their town, think again before writing them off as memory-impaired. They're probably telling you the truth; the V8 Roadster was an actual vehicle that first made its public appearance on the "Tonight Show with Johnny Carson" in 1970.

The creator of the car, George Barris, had his own custom vehicle shop, Kustom Industries, and was responsible for designing and making the first-ever Batmobile in just three weeks (via Motortrend). However, the V8 Roadster was much less dark and slick and much more pop-art and fun, featuring a completely steel body covered in a label design reminiscent of a can of V8.

According to Bonhams, the custom car used a Ford 302 V-8 engine and dual fuel tanks — one to hold V8 juice, of course. The Roadster toured all over the country over the next few years as a unique marketing tool for Campbell Soup Company, eventually getting sold to a car museum keeper in 1973.

Of its eight primary ingredients, V8's celery potentially has the longest and most interesting history. Over 70 years of history, to be precise.

A Campbell's article explains the story. Back in 1880, Jake Willbrandt's family started growing celery on a three-acre farm. Jake now owns the farm, which has expanded to 110 acres and added sweet corn to its specialties. Jake's great-grandfather began growing the celery used in the original V8 drinks since their inception in the 1940s and continued supplying the Campbell Soup Company with celery for V8 once the brand took over.

The farm's celery growing begins in February each year in greenhouses, moving into fields starting in mid-April. Production yields about 9 million pounds of the crop annually, with a hefty portion going straight into V8 cans across the nation. According to Willbrandt, "We hand-cut 95 percent of the harvest, and the trimmings...are put aside for V8. It gives you a lot of pride to grow a quality product. I love the freedom to have my family here, too. My kids work on the transplanters, and they take pride in what they've done." Willbrandt adds that, although his kids dislike veggies, V8 juice is a daily staple in their household.

Drinking a can of V8 can be a good way to make sure you hit your daily servings of vegetables, but some experts agree that it shouldn't be the only way you do it. According to the National Center for Health Research, eating fruits and veggies is usually the better option. Scientific evidence doesn't tend to prove that drinking vegetables provides the same health benefits as eating them. Additionally, it's not good to use vegetable juices like V8 as meal replacements to lose weight, as it doesn't give our bodies the balanced nutrients we need.

However, drinks like V8 can be used as part of a healthy diet. Registered dietician Katherine Zeratsky explains to the Mayo Clinic that "Vegetable juice can be an easy way to increase the amount of vegetables in your diet, but you shouldn't routinely use it to replace whole vegetables." While the recommendation for most adults is 2 ½ cups of vegetables daily, some adults may need more depending on their health and other factors, and veggie drinks can help them achieve that. According to Zeratsky, vegetable juice can be a suitable addition to a diet, but she points out that the choices should be "100 percent vegetable juice and low in sodium." So, if you do need a daily boost of V8, try to stick with the low-sodium version.

It's clear that V8 was a popular product for celebrities to promote, but it wasn't just public figures who helped market the vegetable juice for several decades. In 2014, "Wheel of Fortune" hopped on, too, during an eight-week sponsored campaign of the game's bonus round. That's right — co-hosts Pat Sajak and Vanna White spent two months partnering with Campbell's and V8 as part of dual-branded sweepstakes.

According to The Shelby Report, the campaign included an online game, fun facts and trivia about V8, V8-sponsored wheel prizes, and a couple of cash wheel wedges. And, one week during the campaign focused specifically on the online game, during which viewers would watch for a puzzle with an eight-letter word containing a "V." Eight winners each night won a $1,000 cash prize during the game. Executive producer of "Wheel of Fortune" Harry Friedman shared his thoughts about the partnership: "V8 is an iconic 'feel-good' product that is a great fit for our all-American family-friendly show."

In 2011, Campbell's perked up its V8 brand with the addition of new products: V8 V-FUSION +ENERGY and V8 Energy Shots. Both products targeted the younger crowd most likely to drink energy drinks. However, according to Campbell's, the vegetable-infused drinks "provide healthier alternatives to most energy drinks on the market today, and are made with ingredients that people know and trust. Each nutritious beverage provides one combined serving of vegetables and fruit as well as a natural energy boost from green tea extract."

Unlike other energy drinks hitting store shelves, V8 V-FUSION +ENERGY offered a relatively low amount of caffeine (80 milligrams per serving) and just 50 calories per serving. The small energy shots also came packed with vitamins, like A, B6, and B12, and included nine vegetables and fruits. 

Then, 2018 brought another new product to the lineup: the plant-based V8 +HYDRATE with just 45 calories and a full serving of vegetables in each can. Campbell's left all the stuff out that health-conscious consumers are often worried about, too, like GMOs and artificial sweeteners. In a press release, Chief Marketing Officer of Campbell Soup Company Diego Palmieri said, "As the vegetable nutrition experts for over 80 years, we know our consumers are seeking to live healthier lifestyles and turning to products that contain added nutrients and functionality. Whether you're on the go, or just finishing your work-out, V8 +HYDRATE brings a full-suite of benefits to the table through the inherent goodness of sweet potatoes."