Why A Wendy's Sign Error Had Facebook Cracking Up
Have you ever driven past one of those changeable letters out by the road, usually outside a business or community center? Have you ever been struck with the child-like sense of mischief that almost compels you to go out and change the letters on the sign to something funny or wacky? While you fight off those impish urges, there is something uniquely funny about seeing a spelling mistake on a sign or an advertisement–even more so when it belongs to a big corporation.
Back in March, a Maine McDonald's originally advertised that they were hiring closers, but the "c" was blown off by the wind so the sign proudly advertised that the chain was hiring "losers," according to WCCY. A case of either poor translation or an unknown prankster had a KFC in Indonesia showing pride for their "Maniac of the Month," HuffPost reported. While mix-ups like these may not be too common, there's always something to laugh about when a big-name restaurant has a slip-up. Such was the case when Wendy's fans had a chance to chuckle after the chain posted an advertisement for their biscuits with a spelling mistake.
Fans loved Wendy's hilarious post
The old-fashioned burger chain Wendy's posted an advertisement on Facebook heralding the return of their $1 breakfast biscuit sandwiches. Instead of announcing they that "Buck Biscuits are Back," however, the ad boldly declared that "Back Biscuits Are Buck." The post caption pointed out the importance of using spell check. Many commentators and jokers rushed to join in on the fun.
"I see you hired my Wife in Marketing," joked one commenter. "Wow, they're right." said another user. "Back biscuits ARE buck." "Glad we know the back biscuits are made from buck now. I always wondered," was the relieved response of another Facebook user. Stranger still, all comments from Wendy's seemed to be riddled with incorrect capitalization, unneeded emphasis on certain nouns, and tangents unrelated to the topic at hand. Indeed, this seemed to be posted on purpose as a humorous way to engage with customers. In the comments, the restaurant comically claimed that an employee named Wendall was handling the responses. Past posts of this format have included sharing the chain's supposed WiFi password to rambling about an imaginary Uncle Bob with similar use of atypical capitalization and spellings.
While it's possible the sign error wasn't an accident but merely part of a planned marketing campaign, one thing is for certain: It got people talking about those buck biscuits.