The Untold Truth Of Oscar Mayer

You know the jingles, you've filled lunchboxes and sandwiches with their bologna, you've had countless hot dogs from those yellow packages. Some of you — at least, according to The LA Times — even named your children after the curly-haired little cutie in the commercials. But how much do you really know about Oscar Mayer, the company that's supplied America with its processed meats for several generations?

Oscar Mayer's success is even more impressive if you consider the culinary climate of the day. Upton Sinclair published The Jungle in 1906, a damning looking behind the scenes of the meat packing industry. He wrote about horrors that would turn the stomach of the most dedicated carnivore (you're eating people, people!) and it was understandable the public started looking on the whole industry pretty dubiously. That went double for things like sausages — they were meats that hid their true contents, after all.

Oscar Mayer started advertising the quality of their sausages with a distinctive yellow band, and you can see some of the old advertisements in the Duke University Libraries Digital Collections. It worked, and became such an integral part of the branding it's stayed a part of their look for decades. When Oscar Mayer got a 21st-century update, the creative agency involved, Bulletproof, said the yellow band was such an important part of the Oscar Mayer identity it had to stay.

Oscar Mayer has a ton of products, but the first thing you probably think of is their hot dogs and bologna. According to Eater's history of bologna, this weirdly textured meat was around long before Oscar Mayer.

It has roots in old Italy, where it's been a longtime favorite under another name — mortadella. In 1661, legislation restricted just what could be called mortadella, so sausages that were close but not quite good enough were named for the town instead, and became bologna. It's not clear when it made the trip across the Atlantic, but we do know it was popular during tough times, like the Depression and World War II. It would have been easy for something associated with hardship to fall by the wayside once things improved, but Oscar Mayer kept bologna on everyone's radar with an invention you still use today — their distinctive vacuum-sealed packaging. That made bologna practical as well as popular, because no one likes waste.

Oh, bacon. It's one of the oldest methods we've had of preparing meat, and according to The Meat Institute, people have been enjoying salted pork bellies since around 1500 BC. That's a long time to go unchanged, and it wasn't until Oscar Mayer came along that consumers were able to buy bacon in the conveniently packaged, pre-sliced form we know and love today. It might seem obvious to pre-slice bacon now, but the invention was such a big deal they got a US patent for it.

While we're on the tasty subject of bacon, let's talk about that weird packaging. No other meat is packaged the same way, and Bloomberg says that's because the US Department of Agriculture ruled bacon packages needed to be transparent on both sides so consumers could see just how fatty all the slices are. While it was Swanson who patented the shingle-style packaging format, it was Oscar Mayer who patented the front- and rear-window version we see in stores today.

You know the bologna commercial, too, with the curly-haired little boy sitting on a pier and fishing while he eats his sandwich and sings about Oscar Mayer. That little boy is Andy Lambros, and he went on to be a web and graphic designer and marketing consultant. He almost didn't get his time on the little screen, though, as that wasn't supposed to be the commercial at all.

According to an interview with Oscar Mayer's Vice President of Marketing Jerry Ringlien, the plan was originally to recruit dozens of kids who would each sing a little bit of the song. The idea was that it would show how everyone loved Oscar Mayer bologna, and that's the commercial they filmed. The film crew had a few minutes of daylight left, though, and asked if there was anyone there who could sing the song from start to finish. Lambros could — and did — and that's why he asks, "How's that?" at the end. When they were reviewing the footage, they knew that was the commercial they needed to use.

The meat industry remains one of the most controversial parts of our modern food supply, and in 2014 Oscar Mayer's Animal Welfare Team announced they would be partnering with the University of Wisconsin for a program designed to teach students about animal welfare issues. That's everything from assessing animal husbandry practices to finding sustainable yet safe ways to improve the industry.

The partnership ultimately focused on the creation of several new courses at the university, along with public resources on animal welfare issues. Assistant professor of animal science Kurt Vogel, PhD. was named Oscar Mayer Faculty Scholar, and teaches classes from animal physiology to meat production systems.

Who doesn't love Lunchable day? They're so much better than a boring old PB&J, right? Way back in 1999, nutritionists were confirming what parents were already suspecting — Lunchables are mind-numbing bad for you. They hit the shelves in 1988, and by 1999 Oscar Mayer had sold 1.6 billion. The Washington Post says was a massive hit for a few reasons: it was convenient for parents and it was convenient for parent company Kraft, who could slip some of their other products — like Capri Sun — into that bright yellow box.

But there are big problems. They're low in fiber, have few vitamins and minerals, and some types come packed with about 50 percent of your child's daily fat intake. In 2009, Lunchables topped the Physicians Committee for Responsible Medicine's Cancer Project list for worst packaged lunchbox meals. We'll just look at the winner — Lunchables Maxed Out Cracker Stackers: Cracker Combo Ham and Cheddar. With 660 calories, 9 grams of saturated fat, and 1,600 milligrams of sodium (which is way more than the daily recommended intake for kids), this is one lunch that's not going to do your kids any favors.