What Happened To Doughp After Shark Tank?

While some people might misconstrue the sound of Doughp's name with one of Snow White's dwarves, the edible cookie dough brand has a tasty business idea that some people might agree is "dope." Putting the play on words aside, the millennial-focused company turned to Shark Tank to raise capital for its food business. Even though its idea was fully baked, this sweet treat might have needed a little more time mixing in the bowl.

For some people, the best part of baking cookies is the cookie dough. But, grandma's recipe might have a few ingredients that might've made the innocent nibble not the best choice — healthwise. Over the years, brands have found ways to transform that unbaked dough into a safer indulgence. As Allrecipes explained, it is more than just removing eggs. Flour needs to be pasteurized to remove potential E. coli contamination. Since many people would rather eat versus entertain a science experiment, companies like Doughp make it easy. With a click of a button or a purchase at the store, a pint (or two) of edible cookie dough can be in the fridge. And, you don't even have to sneak a nibble when no one is looking.

How did Doughp get its start?

Some companies are created to fill a void, others rise from a particular passion, and a few combine both into a successful endeavor. At Doughp, founder Kelsey Moreira created a company that seeks to be "an indulgent dessert platform for mental health and addiction recovery" per the company's LinkedIn profile. While some brands weave social issues into their mission statement, Doughp's inception rises from personal experience.

As seen on the company website, Moreira turned to her "happy place" (aka the kitchen) when she chose to become sober. Through trial and error, her recipe featuring an "egg-sub" brought her sweet joy and she set off on a dessert adventure. While many people turn to a cookie dough pint for that indulgence, the brand is not afraid to speak openly and honestly about mental health. In addition, a portion of company sales is donated to the SHE RECOVERS Foundation. Even though one cookie dough scoop might not change the world, Doughp wants to spark a conversation with every bite.

Did Doughp get a Shark Tank deal?

Appearing on episode 25 of the tenth season of "Shark Tank," (via IMDb) Doughp came out with a strong presentation and offer. Founder Kelsey Moreira petitioned the sharks for $450,000 in exchange for 10% stake, according to the Shark Tank Blog. While she pitched the idea as "nostalgia in a scoop" for the "big kid in all of us," the investors were not quite as sweet on the deal as she had hoped. Even though there was enthusiasm for the flavor, product, and sales numbers, the feedback was that the food did not appeal to healthy eating. Given that the episode aired in 2019, the sharks might have missed the food trend that has become all the rage.

While all the sharks believed in Kelsey and her concept, no one offered her a deal. Mark Cuban was the most vocal about investing in an "unhealthy" food company. In an Inc. article, the author discusses the debate between occasional indulgence versus unhealthy food choices. Although Cuban was quoted in the episode saying, "The conflict I have is the whole obesity thing and getting behind a product that's saying, 'Eat more'," Kelsey believes that Doughp appeals to that moment of giving "yourself a little sweetness." Unfortunately for Doughp, the sharks were not hungry for a sweet treat, but that dip in the reality television pool did not deter the company's success.

Where is Dougp now?

Even though the sharks did not bite on Doughp in "Shark Tank," the company has become one of the show's success stories. As seen on the company blog, it reappeared on May 13, 2022, and shared how it has sold "more than $10 million worth of cookie dough." From online sales to appearing on Costco's shelves, that indulgent treat has found its way into many people's hands.

But, Doughp pivoted slightly from the original "Shark Tank" pitch. Like many companies during the pandemic, the brand closed its storefronts and moved to e-commerce, per TheCinemaholic.com. Currently, the brand offers 12 different flavors and several online ordering options. In addition to Costco, it can be found at Walmart and other retailers. The cost of the cookie dough is not cheap, however. For example, the Bestseller Pack, which features four flavors, retails for $44.95. As an infrequent indulgence, the price seems to reflect that special treat vibe.