What Happened To The Eggmazing Egg Decorator After Shark Tank?

According to Entrepreneur, food and fashion are the most common business sectors to pitch on "Shark Tank." That didn't discourage Curtis McGill and Scott Houdashell from presenting something more unique, or what they may have deemed an "eggcellent" idea: the Eggmazing Egg Decorator. If you watched Season 9, Episode 21 of the ABC series, it would be difficult to forget the sight of Houdashell in an Easter Bunny outfit, not to mention the Sharks wearing bunny ears.

You may also recall that the Sharks needed minimal convincing to invest in the duo's mess-free Easter egg painting device — perhaps it was due to how much fun they had incorporating the word "egg" into conversation wherever phonetically possible. When Houdashell and McGill pitched their idea to the panel, all they wanted was a cool $350,000. While that may have sounded like a lot of money for a seasonal gadget, the fact that Eggmazing had made an initial $150,000 in sales was enough to catch the Sharks' attention.

Eggmazing's 'Shark Tank' deal

One could certainly say that Houdashell and McGill egged the investors on to make some tempting offers. After they presented their Eggmazing invention as a tidier way to decorate Easter eggs than the traditional vinegar and food dye method, Shark Kevin O'Leary got the ball rolling with his robust assemblage of conditions. The millionaire wanted a 33% stake for $50,000, and he was willing to lend them $300,000 at a 13% interest rate. He later relaxed his terms, attempting to counter Barbara Corcoran's efforts to secure the deal.

Robert Herjavec and Mark Cuban sat this one out, while Lori Greiner, an expert in the art of negotiation, cut an attractive deal. Greiner offered $350,000 for a 10% stake, plus a $2 royalty on each sold unit until Eggmazing repaid her. Greiner sealed the deal by proposing that half of her royalties go to a children's charity, a concept that Houdashell and McGill said they hadn't envisioned before but won them over in the end.

How is Eggmazing doing today?

In 2019, a year after Eggmazing's appearance on "Shark Tank," the company made $12 million in sales, according to a recap video on YouTube. That same year, Yahoo! Life reported that the company's product was stocked at 5,000 retailers nationwide and had a 4.2 star rating on Amazon. Launching on a larger scale turned out to be the right move for Eggmazing. According to Today, the device's sales at Walmart and Amazon increased by 266% and 4,400%, respectively, from 2019 to 2020, and it was "selling out everywhere."

After "Shark Tank," the Eggmazing range grew from two products (the egg decorator and a similar toy for Christmas ornaments) to 15, per Lori Greiner's website. It now also consists of a dinosaur egg decorating kit, plus refills for components like markers and "mystery" creatures to go inside the dinosaur eggs. More is on the horizon: According to the Eggmazing website, fans can soon expect a puzzle-like pastime called the Cake-N-Bake Challenge. In 2022, Eggmazing's business is still in a state of growth and showing no signs of slacking off, with the company raking in at least $3 million yearly, per Shark Tank Blog.