What Happened To Electra After Shark Tank?

Whether you're at a high school football game or watching Thanksgiving football, you're bound to see advertisements for energy drinks like Gatorade and Powerade. While these drinks are supposedly what gives athletes the energy to perform as well as they do (or so the advertising claims), one has to wonder just how much sugar is packed into each bottle. As U.S. News & World Report writes, certain energy drinks are loaded with sugars, artificial sweeteners, and colors, making them nothing more than fancy sugar water. Could you find an energy drink that delivers you all the energy you need without loading you up with sugar?

For Fran Harris, there would soon be such a drink. Electra, Harris' energy drink product, was born when Harris was running a 5K race in 2019. Along the way, a volunteer handed her a sports drink, and, for some reason Harris couldn't explain, she looked down at the nutritional label. Upon realizing what she was drinking, presumably a bottleful of sugar water and colored dyes, Harris realized that there had to be an energy drink that truly was "better" for the consumer. While Harris, a former WNBA player, did have the idea of launching her own energy drink line before, this was just what she needed to get started on her project.

In 2021, Harris went on Shark Tank in order to get support for Electra. Would the Sharks supply her with what she needed or would her product soon be out of energy?

Electra was supported for $100,000

According to Shark Tank Blog, Harris' unique idea of a healthy but efficient energy drink seemed to have caught the interest of at least one Shark, Barbara Corcoran. Corcoran and Harris agreed on a deal: $100,000 in investment and a $250,000 line of credit for 30%. Harris' original deal was $200,000 in exchange for a 20% share in the company, with the money going towards research and development, marketing, and a production run.

While Harris does have a sound concept, the biggest problem was that, at the time of the episode, Harris had not sold a single product. This was surely a concern for several sharks, who may have feared that Harris' product wasn't even able to sell. The only other outside source of income was from an Indiegogo campaign back in 2021, which raised $7,212 out of a $10,000 goal. In the Indiegogo campaign's statement, Harris claims to have worked in sales and retail for Procter & Gamble and even hired a former consumer packaged goods advisor from an unnamed beverage company to help the business. She also claims that the COVID-19 pandemic forced the company to have setbacks in rolling out the product, which would explain why she had little sales before appearing on Shark Tank.

But how is Electra doing following Corcoran's investment? Did Harris manage to pull the company up, or are there some more troubling matters bottled up within the company?

Electra seems to have a modest online presence.

It seems that Electra, despite early hardships, is still in business following Harris' appearance on Shark Tank. On that note, it does seem that progress on getting products on shelves is still ongoing. According to Shark Tank Talks, Electra can be purchased from the company's online store in the form of either bottles or powder mixes but can not be purchased at grocery stores as of yet.

Electra's social media profiles, such as its Twitter and Instagram, seem to hint that the company is still doing well and looking for ways to market its product, including the production of a commercial, and noting that several celebrities such as Justin Bieber have given shout-outs to the brand. The company also reports that Electra is available on Amazon and H-E-B, hinting that more and more stores are beginning to pick up the drink. According to BizzBucket, Electra has a "very good growth rate" that will help it "cross all limits" in terms of gaining profit.

While time will tell if Electra will take off and join the energy drink market as a truly healthy energy drink, it seems the fact that the company is still alive and kicking is a good sign. Who knows? Maybe one day soon, Electra will join some of the most popular energy drinks brands in the United States.