The Newest Cinnamon Toast Crunch Product Isn't What You'd Expect
People can't get enough Cinnamon Toast Crunch. The breakfast-pantry staple from General Mills is the third-bestselling cereal in America, according to Statista. Cinnamon Toast Crunch routinely wins popularity contests, too. The Los Angeles Times recently published its breakfast cereal power rankings for sweet cereals only (thinking it unfair to pit Lucky Charms against Fiber One head-to-head), and they pretty much apologized for selecting the obvious choice for number one: Cinnamon Toast Crunch. The cereal even scored high in a second category in the LA Times' power rankings, coming in third overall for quality of the cereal milk that's left in the bowl after the cereal is gone.
Cinnamon Toast Crunch fans have affectionately called the leftover milk "cinnamilk," and Nestlé — General Mills' business partner in the cereal world — wants to capitalize on what, up until now, has been just a happy byproduct of the cereal-eating experience. Nestlé is bottling Cinnamilk and putting it in stores nationwide this January (via People).
General Mills laid the groundwork for a Cinnamilk product in December 2019, when it partnered with the Milk Bar dessert shop to sell a crumbly Cinnamon Toast Crunch mix that just needed to be stirred into milk to create cinnamilk (via Fox News). This year, Nestlé decided to make it even easier for cinnamilk lovers by bottling the finished product. It will sell for $2.49 for a 14-ounce bottle, and fans are already imagining what it will be like to pour the new Cinnamilk over a bowl of Cinnamon Toast Crunch (via FoodBeast).
Cinnamon Toast Crunch also has an ice cream and seasoning
Cinnamilk is just the latest non-cereal version of Cinnamon Toast Crunch to recently be released. Coffee-mate launched a creamer flavored like the cereal at the beginning of 2020. While The Impulsive Buy was unimpressed with the coffee creamer product, the food-review website raved over Cinnamon Toast Crunch ice cream, which came out a little later. Just this past September, another food company, B&G, released a seasoning blend called Cinnamon Toast Crunch Cinnadust, so you can sprinkle the cinnamon-infused flavor over just about anything. For now, Cinnadust is only sold at Sam's Club but will be more widely available sometime next year (via USA Today).
Cinnamon Toast Crunch was introduced in 1984 to reproduce the experience of eating cinnamon toast (via Mental Floss). So you might as well bring it full circle and add Cinnadust to your buttered toast. But just imagine this: a Cinnamon Toast Crunch milkshake, with Cinnamon Toast Crunch ice cream, and the new Cinnamilk. Shake on some Cinnadust, and you'll have the ultimate Cinnamon Toast Crunch experience.