Sam Adam's Super Bowl Ad Trolled Budweiser In A Hilarious Way

For the most part, Super Bowl commercials are known to be on the funnier side (with the occasional tear-jerker — thanks, Toyota). Another unofficial rule of Super Bowl commercials? That the Anheuser-Busch Clydesdales will make an appearance (sometimes with a cute dog). According to Anheuser-Busch, the Clydesdales have a long history with the company and its founders. It is reported that in 1933, sons August A. Busch, Jr. and Adolphus Busch III gifted their father August A. Busch, Sr., an impressive six Clydesdale hitched wagon to celebrate the repeal of a pesky thing called Prohibition. Being the savvy businessmen that they were, they saw an opportunity in the majestic nature of the Clydesdales and the iconic image was born, forever linking it to the family and their Budweiser beer company. 

But, for the first time in the last 37 years, viewers witnessed a Super Bowl sans Budweiser. Something that rivaling beer company, Samuel Adams, decided to poke fun at with their Super Bowl commercial (via YouTube).

Sam Adams shows what would happen when the Clydesdales are let loose

In their latest "Your Cousin From Boston" campaign commercial, viewers are lulled into thinking that they will be seeing a traditional Budweiser Clydesdale commercial, only to get punk'd a la Ashton Kutcher. As the ad develops, the Clydesdales are suddenly unhitched from their wagon and complete and utter chaos ensues. The Sam Adams ad shows people running for their lives and taking cover from the seemingly wrathful path of the Clydesdales. Then the commercial cuts to a scene where viewers see the actor from the "Your Cousin From Boston" ads with the pin that magically disappeared and unhitched the horses saying "whoops." 

The ad is Sam Adams' latest commercial promoting their Wicked Hazy IPA, and it was something that fans seemed to love. One Twitter user noted how the commercial "cracked [them] up," while another said it was their favorite commercial so far. But, if historically Budweiser has always aired commercials, what made Super Bowl LV so different? In a statement to Mashed, the company notes that they will be focusing their efforts on helping promote the importance of getting the COVID-19 vaccination.