It's About To Get A Lot Easier To Order From KFC, Taco Bell, And Pizza Hut
Yum! Brands, the owner of your favorite fast food restaurants, is about to make placing orders way more convenient. KFC, Taco Bell, and Pizza Hut will soon be able to accept orders that are sent in by customers via text message, all thanks to a new purchase made by Yum! Brands. The fast food company has recently acquired Tictuk Technologies, an ordering and marketing platform based in Israel, according to QSR Magazine.
"The right technologies will allow us to better serve customers with the best offer and delicious food in a way that's most convenient for them. We're excited about the opportunity Tictuk presents, as their solution delivers high impact by enabling our brands to achieve a truly omnichannel presence and provide frictionless ordering for customers in just a few clicks," Yum! Brands' CFO Chris Turner said of the acquisition in a press release, via Fast Casual. The decision was driven by a desire to increase the company's digital sales and evolve its business strategy by testing out new types of technology.
Yum! Brands restaurants will be able to take orders through text message, Facebook Messenger, and WhatsApp
Software from Tictuk Technologies will enable the restaurants owned by Yum! Brands to receive orders through text message, Facebook Messenger, and WhatsApp, according to The Wall Street Journal. The new technology is already in use at hundreds of KFC, Pizza Hut, and Taco Bell locations in 35 other countries and will be coming to the United States soon, per QSR Magazine. So the next time you are craving pizza or a bucket of fried chicken, all you have to do is send a simple text, and your order will be received in under a minute.
While there's not an exact date of when this will be available to American consumers, it seems Yum! Brands is truly set on streamlining the customer experience, making it easier for people to get their favorite fast-food meals, well, faster. As QSR Magazine reported earlier this month, this is actually Yum! Brand's second tech acquisition this year, as it agreed to purchase Kvantum, an AI and analytics company.