The Real Reason There's So Much Drinking In The Bond Movies

"Shaken, not stirred." Ah, the famous line from James Bond movies that schooled us all in how a badass spy prefers his vodka martinis. According to CBR and Drink Hacker, there's much debate over why Bond likes his martinis made in this fashion. On one hand, CBR points out that shaken martinis distribute more water into the drink as the ice breaks apart and melts, thus making the taste less intense and perhaps therefore allowing Bond to appear drunker than he appears. Thus, he is more capable of performing his spy duties than if he were inebriated. That theory doesn't add up, however; if the character finishes his drink, he consumes the same amount of alcohol; it's just that each sip would be slightly more watery. Drink Hacker, on the other hand, looks at the phenomenon as an expression of what a "bad boy" Bond is and how he breaks the rules. "If society tells us to stir our martinis, of course Bond is going to be the type of guy who drinks them shaken."

However, regardless of how Bond prefers his martinis be prepared, an interesting occurrence has started to happen in Bond movies. Actors in the films are not only drinking more and more alcohol, they're drinking alcohol of certain brands.