Here's What Happened To Obvious Wines After Shark Tank

Part of the American dream is the belief that everyone can accomplish their goals successfully with hard work. Entrepreneurs take a similar path with their businesses, chugging along as they develop something tangible from a distant concept. Of course, initial funding or lack thereof affects how much an idea can become reality. Shows like "Shark Tank" assist motivated individuals monetarily — but only if their venture is up to the judge's standards.

Brice Baillie presented his business Obvious Wines in Season 10 Episode 12 of the series just a couple of years ago (via Shark Tank Success). The French native recognized that for the average consumer, buying wine was often a confusing chore instead of a pleasant process. He didn't see why people should have to make a huge effort in order to understand a wine label sufficiently to make a selection. At the time, the entrepreneur had only just begun selling his branded wine locally. He requested $150,000 in return for 5% equity in his business and ultimately, shark Lori Greiner offered $160,000 for 12.5%. Although Greiner's deal didn't end up going through, another investment allowed Baillie to expand his company (via Shark Tank Blog).

What makes Obvious Wines special?

Since the show, Baillie's business has branched out to include six carefully sourced wines from sustainable, family-owned vineyards in California, Chile, and France (via Obvious Wines). The wines are easily identified with the numbers one through six and two keywords to distinguish the style of wine inside. Instead of wondering if you're in the mood for Bordeaux or Burgundy, you can look at descriptors such as dark & bold, bright & crisp, light & lively, rich & oaky, and simply rosé. Plus, Baillie already did the legwork in finding wines from wineries that value their land and ecological farming techniques (and they're vegan!).

Obvious Wines' tagline, "Because you shouldn't need a PhD to drink wine," points out the limited information about the contents generally provided on a bottle label. Part of Lori Greiner's interest in Baillie's business proposal was the absence of similar branding on the market (via Shark Tank Success). Unless you derive pleasure from poring over bottle labels and studying the characteristics that make each wine distinct (which is also okay!), a straightforward approach is helpful.

The American public is on board and Obvious Wines are currently sold in almost ten states as well as online according to Start Engine. The source notes that the company had over $1.3 million in sales in 2020 and showed a 50% increase at the beginning of 2021.