Firehouse Subs Was Just Bought By This Massive Fast Food Company
Firehouse Subs is a beloved sandwich chain known for squelching hunger with subs piled high with premium meats and quality ingredients. Co-founders and brothers Chris and Robin Sorensen entered the sandwich business over 25 years ago with a commitment to their community and a passion for flavorful food (per Firehouse Subs). Opening Firehouse Subs was a logical move for the brothers, who hail from a family of entrepreneurs, police, and firefighters. The sandwich chain sets itself apart by using the highest quality ingredients and steaming its meats and cheeses to release every drop of flavor before stuffing everything into their secret recipe sub rolls. In addition to providing customers with a filling meal, the company donates a portion of every sub purchased to the Firehouse Subs Public Safety Foundation.
According to Eat This, Not That!, the Sorensen brothers' fighting spirit has kept the company's success ablaze as they posted a 20% growth in year-to-date sales in a post-pandemic economy. Unsurprisingly, the company's products, values, and success soon garnered the attention of the powerhouse food-chain operator, Restaurant Brands International.
Restaurant Brands International acquires the beloved sub shop
Restaurant Brands International (RBI) — the parent company of chains like Popeyes, Burger King, and Tim Hortons — recently welcomed Firehouse Subs to their fast-food family. According to Cision, Restaurant Brands International acquired all 1,200 sub-shop locations in a $1 billion all-cash deal. RBI Chief Executive Officer, José Cil said, "Firehouse Subs is a special brand with a talented team, impressive culture, and community focus that resonates with guests and closely aligns with our core values at RBI. We see tremendous potential to accelerate U.S. and international growth at Firehouse Subs with RBI's development expertise, global franchisee network, and digital capabilities."
The sub-company-with-a-conscience is consistently awarded top marks from its fans for its high-quality menu options, affordability, and pledge to support community safety. Its new parent company appreciates these commitments along with the impressive sales Firehouse Subs consistently achieves and potential digital improvements that could further those numbers. This sandwich chain is on fire, and there's no need to put it out.